Whether you're starting a new business or growing an established
one, you'll need a solid business plan to get you where you want to
go. Revised for today's rocky economic climate, this edition of the
UK's bestselling business plan guide gives you what you need to map
out your business strategy and stay on course - including a
complete sample plan that you can easily adapt for your
business!

Chart your course - assess the current state of your
business and where you'd like to take it, and establish clear,
achievable objectives
Get to know your customers - learn the latest techniques
for getting a better idea of who your customers are and what they
want
Scope out the competition - find out who your competitors
are and what it'll take to get your share of the market pie (and
theirs)
Sort out your finances - construct a value chain, examine
your cash flow and calculate a sensible budget
Enter the Dragons' Den - convince bankers, investors,
venture capitalists and other funding sources your business is a
good investment
Read the tea leaves - learn to decipher changing cultural,
political and technological trends and to alter your strategies as
needed

Open the book and find:

Tips on developing a sure-fire business strategy
How to set realistic objectives
Forecasting and budgeting strategies
Keys to writing a motivational mission statement
How to decipher the latest consumer trends
Advice on building your brand and brand loyalty
Tips for seeing and seizing opportunities before the
competition
Ways to adapt your plan to economic change

Learn to:

Prepare a watertight business strategy
Assess the marketplace
Devise a sensible forecast and budget

Auteur

Paul Tiffany is a management consultant and university professor. Steven Peterson is the founder of Home Planet Technologies, a management training company. Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development.

Résumé

Your one-stop guide to creating a winning business plan from scratch

Whether you're starting a new business or growing an established one, you'll need a solid business plan to get you where you want to go. Revised for today's rocky economic climate, this edition of the UK's bestselling business plan guide gives you what you need to map out your business strategy and stay on course  including a complete sample plan that you can easily adapt for your business!

Chart your course  assess the current state of your business and where you'd like to take it, and establish clear, achievable objectives
Get to know your customers  learn the latest techniques for getting a better idea of who your customers are and what they want
Scope out the competition  find out who your competitors are and what it'll take to get your share of the market pie (and theirs)
Sort out your finances  construct a value chain, examine your cash flow and calculate a sensible budget
Enter the Dragons' Den  convince bankers, investors, venture capitalists and other funding sources your business is a good investment
Read the tea leaves  learn to decipher changing cultural, political and technological trends and to alter your strategies as needed

Open the book and find: