Determinants of Diffusion of Virtual Reality

Namron Regrebsubla

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Diploma Thesis from the year 2015 in the subject Economics - Innovation economics, grade: 2.0, Technical University of Berlin (Ch...

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Diploma Thesis from the year 2015 in the subject Economics - Innovation economics, grade: 2.0, Technical University of Berlin (Chair of Technology and Management), language: English, abstract: The paper develops a definition of VR based on a theoretical construct and a diffusion scenario based on the theories of adoption and diffusion of innovations. Numerous important researchers, as well as the mass media are describing Virtual Reality as a milestone of technological development. The age of VR has just begun, and will change the way we communicate, consume and also we will work. It is reasonable to assume VR as the next dominant medium of the future. Predictions made on VR technology foresee an adoption within society and mass markets in future times, yet lack the ability to find specific determinants of a positive diffusion scenario. Every technological revolution, beginning with the invention of the hand axe, the wheel, train tracks, the telephone, television, all the way up to the computer; they all had a influence on society and its economy. The technological advances press a continuous demand for new answers to an outdated political and jurisdictional system. Thereby, society as a whole is forced to undergo reconstruction.