For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Havin...
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For consumer behaviour courses. A #1 best-selling text for consumer behaviour courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behaviour. The full text downloaded to your computer
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PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR
Buying, Having, and Being: An Introduction to Consumer Behavior
Consumer and Social Well-Being
PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR
Learning and Memory
Motivation and Affect
The Self and Gender Identity
Personality, Lifestyles, and Values
PART 3: CHOOSING AND USING PRODUCTS
Attitudes and Persuasive Communications
Buying, Using, and Disposing
PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS
Group Influences and Social Media
Income and Social Class
Informations sur le produit
Consumer Behavior: Buying, Having, and Being, Global Edition