Twitter Marketing For Dummies

Get the latest tweets, tools, tips, and techniques and
kick-start your Twitter marketing campaign!

As the fastest-growing social networking service with more than
50 million tweets posted per day, Twitter poses a plethora of
marketing possibilities. Boasting more than 50 percent new or
updated content, this fun and friendly second edition reflects the
latest features that Twitter has implemented to make the service
more appealing to business users. Twitter Marketing For Dummies,
2nd Edition helps you build a following, promote
your product, and drive more traffic to your Web site.

• Details the changes to Twitter since the previous edition and
  explores the newest features and functionality that Twitter now
  offers to businesses looking to market their product on the
  fastest-growing social networking service

• Shows you how to effectively increase your visibility and
  promote your message via Twitter

• Looks at the new promoted Tweets and Twitter lists

• Delves into the marketing possibilities that exist with the new
  feature of sharing tweets on other social networking sites

So stop twiddling your thumbs and start tweeting today with the
Twitter marketing advice shared within the pages of Twitter
Marketing For Dummies, 2nd Edition.

Auteur

Kyle Lacy is principal at MindFrame, a creative campaign management company specializing in social media. He has taught more than 175 companies and businesses across the world how to use social media. His blog, www.kylelacy.com, has been included among the AdAge Power 150 marketing blogs.

Résumé
Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site.

• Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service
• Shows you how to effectively increase your visibility and promote your message via Twitter
• Looks at the new promoted Tweets and Twitter lists
• Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites
  So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.

Contenu

Introduction 1

Part I: The Future of Twitter in Business 7

Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your
Business 9

Chapter 2: Getting Started with Twitter 19

Part II: Building and Implementing Your Twitter Marketing
Road Map 39

Chapter 3: Combining New and Old Media Marketing 41

Chapter 4: Planning Your Twitter Marketing Strategy 59

Chapter 5: Being Productive with Your Twitter Marketing Plan
73

Chapter 6: Measuring the Success of Your Marketing Plan 91

Part III: Devising Online Strategies for Twitter Marketing
Domination 121

Chapter 7: Building Your Personal Twitter Tribe 123

Chapter 8: Leveraging Your Twitter Tribe 139

Chapter 9: Reaching Your Customers 155

Chapter 10: Creating Quality Content on Twitter 175

Part IV: Implementing Twitter Strategies for Offline
Marketing Domination 191

Chapter 11: Promoting to Attract Sales Leads 193

Chapter 12: Improving Your Customer Service 211

Chapter 13: Relating to the Public 229

Chapter 14: Building Thought Leadership on Twitter 247

Part V: The Part of Tens 261

Chapter 15: Ten Do's on Twitter 263

Chapter 16: Ten Don'ts on Twitter 267

Chapter 17: Ten Thought Leaders on Twitter 273

Chapter 18: Ten Tools for Twitter Productivity 279

Part VI: Appendixes 285

Appendix A: Great Twitter Marketing Ideas in 140 Characters or
Less 287

Appendix B: The Best Twitter Applications and Support Sites
295

Index 301