Would you like the skills vital to effectively communicate with your ideal guest? Gone are the days when all you had to do is pla...
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Would you like the skills vital to effectively communicate with your ideal guest?
Gone are the days when all you had to do is place brochures in your local tourist information centre or put an open sign on your front door. With this course, you will benefit by learning a marketing mix that will highlight your hotel, resort, inn, bed and breakfast or vacation home and keep you two steps ahead of your competition.
These 24 tutorials include:
Developing Your Marketing Strategy
Branding -What Makes You Stand Out
How to Find Out Your Customer's Demographics and Psychographics
Creating a Memorable Tagline or Slogan that Sticks
Power of Colours
Upgrade Your Logo
Creating an Effective Website
Email & Guest List Building
Why Build an Email List
Creating Free Gifts to Build Your List
Writing Autoresponder Emails That Convert
Exit Popups to Build Your List
Choosing Your Visual Branding
Creating a Successful Blog for Your Property
Introduction to Social Media
Marketing on YouTube
Benefits of Facebook for Business
How to be Successful on Twitter
How to Use LinkedIn
Pinterest for Your Property
Instagram for Your Business
The Benefit of Online Newsletters
How to Make Surveys Work for You
If you want to attract your ideal guest, then don't hesitate. Pick up this book today.
Gerry MacPherson is a travel authority with decades of hotel, resort, inn and bed & breakfasts visitation experience. He has spent 1000's of nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as received feedback from 100,000's of customers.
This knowledge has given him a unique insight into the wants, needs and requirements of individual and group travellers, as well as management and employees.