Behavioral Economics

What is Behavioral Economics

Behavioural economics is the study of the psychological, cognitive, emotional, cultural, and social aspects that are involved in the decisions that individuals or organizations make, as well as the ways in which these decisions differ from those that are implied by classical economic theory.

How you will benefit

(I) Insights, and validations about the following topics:

Chapter 1: Behavioral economics

Chapter 2: Cognitive bias

Chapter 3: Bounded rationality

Chapter 4: Homo economicus

Chapter 5: Sunk cost

Chapter 6: Daniel Kahneman

Chapter 7: Amos Tversky

Chapter 8: Prospect theory

Chapter 9: Decision theory

Chapter 10: Loss aversion

Chapter 11: Status quo bias

Chapter 12: Endowment effect

Chapter 13: Richard Thaler

Chapter 14: Mental accounting

Chapter 15: Libertarian paternalism

Chapter 16: Choice architecture

Chapter 17: Nudge (book)

Chapter 18: Heuristic (psychology)

Chapter 19: Cognitive bias mitigation

Chapter 20: Eldar Shafir

Chapter 21: Debiasing

(II) Answering the public top questions about behavioral economics.

(III) Real world examples for the usage of behavioral economics in many fields.

(IV) Rich glossary featuring over 1200 terms to unlock a comprehensive understanding of behavioral economics. (eBook only).

Who will benefit

Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of behavioral economics.