Strategic Planning For Dummies

Erica Olsen

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If you're starting a new business or planning your business's future, there are plenty of things you should take into account. St...

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Description

If you're starting a new business or planning your
business's future, there are plenty of things you should take
into account. Strategic Planning For Dummies covers
everything you need to know to develop a plan for building and
maintaining a competitive advantage -- no matter what business
you're in.

Written by Erica Olsen, founder and President of a business
development firm that helps entrepreneurial-minded businesses plan
for a successful future, this handy guide covers all the basics,
including:

How a strategic plan is different than a business plan
Establishing a step-based planning process
Planning for and encouraging growth
Taking a long-view of your organization
Evaluating past performance
Defining and refining your mission, values, and vision
Sizing up your current situation
Examining your industry landscape
Setting your strategic priorities
Planning for unknown contingencies

If you're in business, you have to plan for everything
-- especially if you intend your business to grow. Whether
you're planning for a small business, large conglomerate,
nonprofit, or even a government agency, this book has the planning
specifics you need for your organization. Step-by-step,
you'll learn how to lay the foundations for a plan,
understand how your plan will affect your business, form planning
teams, discover what your strengths are, see where you are, and,
finally, plan where you're going. And there's much
more:

Learn to analyze business trends that will determine your
business's future
Set measurable, realistic goals that you can plan for and
achieve
Make strategic planning a habitual part of the
organization
Prioritize multiple strategies that you can implement
simultaneously
Set a defining vision for the organization that guides all your
planning and strategy

This friendly, simple guide puts the power of strategic planning
in the palm of your hand. For small businesses that can't
afford to hire strategic planning consultants, it's even more
imperative. Careful, constant planning is the only way to handle an
uncertain business future. With this book, you'll have all
the step-by-step guidance you need to ensure you're ready for
anything that comes.

Auteur

Erica Olsen holds a BA in Communications and an MBA in
International Management from Thunderbird. She's frequently
tapped to lecture at the University of Nevada in Reno and the
University of Phoenix in Reno on management and planning topics.
She hosts workshops and has spoken at conferences nationwide.

As one of the developers of MyStrategicPlan, Erica has stripped
strategic planning of its fate as a static document. With her
online strategic planning system, any organization, regardless of
size and budget, can build a plan in a matter of weeks (or even
days). Once completed, the online system actually helps
organizations execute the plan instead of just shoving it on a
shelf.

MyStrategicPlan is just one of several services offered by
Erica's company, M3 Planning. M3 also does onsite strategic
planning facilitation and retreats as well as market research
consulting. Over the last several years, M3 has developed and
reviewed hundreds of strategic plans for organizations across the
country.

In addition to Strategic Planning For Dummies, Erica has
co-authored Strategic Planning Made Easy: A Practical Guide to
Growth and Profitability, and contributes regular columns to
local, regional, and national business publications.

Résumé
If you're starting a new business or planning your business's future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage no matter what business you're in. Written by Erica Olsen, founder and President of a business development firm that helps entrepreneurial-minded businesses plan for a successful future, this handy guide covers all the basics, including:

How a strategic plan is different than a business plan
Establishing a step-based planning process
Planning for and encouraging growth
Taking a long-view of your organization
Evaluating past performance
Defining and refining your mission, values, and vision
Sizing up your current situation
Examining your industry landscape
Setting your strategic priorities
Planning for unknown contingencies
If you're in business, you have to plan for everything especially if you intend your business to grow. Whether you're planning for a small business, large conglomerate, nonprofit, or even a government agency, this book has the planning specifics you need for your organization. Step-by-step, you'll learn how to lay the foundations for a plan, understand how your plan will affect your business, form planning teams, discover what your strengths are, see where you are, and, finally, plan where you're going. And there's much more:
Learn to analyze business trends that will determine your business's future
Set measurable, realistic goals that you can plan for and achieve
Make strategic planning a habitual part of the organization
Prioritize multiple strategies that you can implement simultaneously
Set a defining vision for the organization that guides all your planning and strategy
This friendly, simple guide puts the power of strategic planning in the palm of your hand. For small businesses that can't afford to hire strategic planning consultants, it's even more imperative. Careful, constant planning is the only way to handle an uncertain business future. With this book, you'll have all the step-by-step guidance you need to ensure you're ready for anything that comes.