The Media and The Church

Erica Mateus

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Bachelor Thesis from the year 2017 in the subject Communications - Media Economics, Media Management, grade: 89,00, Helderberg Co...

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Bachelor Thesis from the year 2017 in the subject Communications - Media Economics, Media Management, grade: 89,00, Helderberg College of Higher Education, language: English, abstract: Mass media has become a big part of the lives of individuals.There is no doubt that social media have gained wider acceptability and usability and are also becoming probably the most important communication tools among people. Churches have also invested time and money in broadcast media such as television and radio. The Uses and Gratification Theory (UGT) was used for this study. The aim of this study is to see how the use of the media has impacted the church. To find out how the use of media has helped the SDA church as a whole grow, how it has helped the different participating churches grow and how it has improved member relations. Many churches are using media to communicate with their members, spread the gospel, preach, reach and bring in new members. Churches do not usually get feedback from the people they reach. Churches are unaware of the impact they have on the people they are trying to reach or the members they communicate with. This study will help the churches know how their use of media is impacting their environment and how they can improve its effectiveness.