A fresh, compelling approach to establishing a sustainable, results-driven nonprofit business plan. Nonprofits often use the terms "strategic planning" and "business planning" interchangeably, but a good business plan goes beyond the traditional strategic plan with its focus on mission and vision, goals and objectives. The Nonprofit Business Plan, created by the nationally recognized nonprofit consultant experts at La Piana Consulting, helps your nonprofit organization understand what a strategic business plan is and why you need one, then provides a practical, proven process for creating a successful, sustainable business model. This groundbreaking resource further explains how your nonprofit can determine whether a potential undertaking is economically viable-a vital tool in today's economic climate-and how to understand and solve challenges as they arise. With detailed instructions, worksheets, essential tools, case studies, and a rigorous financial analysis presented clearly and accessibly for executives, board members, and consultants, The Nonprofit Business Plan is also an important resource for non-specialist audiences such as potential funders and investors. This innovative step-by-step guide will provide your team with a solid set of business decisions so that your nonprofit can achieve maximum results for years to come.

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Table of Contents

Acknowledgments 4 Preface 5 How this Book is Organized 8 Chapter 1: What is a Nonprofit Business Plan and Why do You Need One? 10 Business Planning Defined 12 The Value of a Business Plan 15 Business Planning and Strategic Planning: the Essential Differences 17 The Right Plan for the Situation 24 Chapter 2: Getting Started 28 The Six Basic Business Planning Questions 31 Case Study: Knowledge Force - Part 1 48 Chapter 3: Understanding and Assessing Your Business Model 58 Step 1: Examine Your Scope 60 Step 2: Assess your Economic Logic 63 Step 3: Evaluate Your Organizational Capacity 68 Case Study: Knowledge Force - Part 2 70 Chapter 4: Developing Your Plan 73 Clarifying Strategic Intent 75 Market Research and Market Positioning 76 Case Study: Knowledge Force - Part 3 83 Operations and Infrastructure 89 Case Study: Knowledge Force - Part 4 94 Governance and Management 97 Case Study: Knowledge Force - Part 5 100 Key Collaborative Relationships 102 Significant Partners 103 Case Study: Knowledge Force - Part 6 104 Marketing Strategy 106 Case Study: Knowledge Force - Part 7 107 Financial Projections and Fund Development 108 Monitoring, Evaluation and Measuring Impact 108 Risk and Risk Mitigation 110 Conclusion 115 Chapter 5: The Financial Dimension of Your Business Plan 116 Building Financial Projections 116 Three Important Financial Statements 117 Seven Steps to Building Financial Projections 119 Seven Do's and Don'ts 142 Conclusion 143 Chapter 6: Pulling it All Together 144 Case Study: Knowledge Force - Part 8 152 Business Plan as Roadmap 157 Chapter 7: Planning for Growth: Two Scenarios 159 Assessing the impact of a new program on an existing organization 160 Chapter 8: Business Plan as Decision-Making Tool 164 Engaging your key colleagues in the decision 165 Attracting funders to a winning idea 166 Acknowledging when a venture or an idea is unworkable 167 Conclusion: Go out and Make it Happen! 169 Appendix A Sample Business Plan: Knowledge Force 171 Appendix B Financial Projections Template 172 Glossary 180