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An update of one of the bestselling blogging books, written by
two of the world's most successful bloggers
There's a reason why the first two editions of this book have
sold thousands of copies worldwide. Written by two of the world's
most successful bloggers, it's one of the clearest books out there
on how to earn an income from your blog. This new edition gets you
up to date on the very latest changes that affect the
blogging-for-business landscape. Featuring new material on Twitter,
Facebook, and LinkedIn; plus new ways and tools to grow your
audience and expand your business beyond your blog, this
professional blogger's bible is better than ever.
Helps novices choose a blog topic, analyze the market, set up a
blog, promote it, and earn revenue
Gives aspiring bloggers proven techniques and the tools they
need to succeed in building a business from their blogs
Reveals 20 key ingredients for a successful blog post
Offers solid, step-by-step instruction on how bloggers actually
make money, why niches matter, how to use essential blogging tools
and take advantage of social media and content aggregators, how to
optimize your advertising, and much more
Includes techniques for attracting and growing an audience and
how to mine new business opportunities beyond your blog
Written by two fulltime professional bloggers, this exciting,
updated edition of ProBlogger tells you exactly how to
launch and maintain a blog that makes money.
Auteur
Darren Rowse is the guy behind ProBlogger.net, a leading online information source for professional bloggers. He writes for various blogs and edits the popular Digital Photography School site (digital-photography-school.com). Chris Garrett is a writer, online business consultant, teacher, coach, new media industry commentator, and of course, professional blogger. He shares blogging advice at chrisg.com and contributes to numerous blogs.
Texte du rabat
Make blogging your business — and love what you do! You really CAN make a living as a blogger — if you're willing to commit the time and effort, and if you follow the advice in this book. Written by two leading authorities on creating and monetizing blogs, ProBlogger lays out the steps you need to follow to create a revenue-generating blog. Complete with exercises to help you put the advice into practice, this book offers a realistic, approachable look at what it really takes to turn blogging into a successful career. With this practical guide, you can
Résumé
An update of one of the bestselling blogging books, written by two of the world's most successful bloggers There's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business beyond your blog, this professional blogger's bible is better than ever.
Contenu
Introduction xxi
1 Blogging for Money 1
2 Niche Blogging 23
3 Setting Up Your Blog 43
4 Blog Writing 73
5 Blog Income and Earning Strategies 99
6 Buying and Selling Blogs 125
7 Blog Promotion and Marketing 151
8 Build a Sticky Blog Community 177
9 Social Media and Your Blog 205
10 Secrets of Successful Blogs 223
11 Creating Something Worthwhile 241
12 Taking Your Blog to the Next Level: A Case Study 251
13 Going Beyond Your Blog 269
Index 295