Seminar paper from the year 2003 in the subject Tourism - Miscellaneous, grade: 1,0 (A), University of Southern Denmark, language: English, abstract: "Ngiwu ambe umhlaba wonk ba, Ngaze ngaba tabela ngo sizi ebesinalo, Silubonile nosizo Iwabe zizwe, Sithi enkosi, enkosi siyanbonga, rea leboha" (Miriam Makeba, "Masakhane", 1998) In her Xhosa-song, Miriam Makeba addresses the Southafrican population to build a new Southafrica. One that consists of a diversity of cultures which together shall secure hope and future for all in the post-Apartheid era. Even if Southafrica is still miles away from a future for all, more and more (especially black) Southafricans are becoming more conscious of their own heritage and a history apart from the Apartheid. Those Southafricans reach for a life without unemployment and discrimination and have realized that they can only put this into reality through own work and strong will. Although this process is only starting, those Southafricans represent a new Southafrica and an awakened Southafrican identity. However, this growing pride needs to be treated carefully; otherwise the façade of beautiful multi-culturalis m will only be a shield for hiding the global, meaning the western American, culture. This would not only ridicule the different Southafrican identities but also further the gap between rich and poor as being decreed by nature.