Starting and Running a Business All-in-One For Dummies

Written by a team of business and fi nance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.

Auteur
Dan Matthews is co-author of Starting and Running an Online Business For Dummies and is Online Publisher of Caspian Publishing, which produces magazines, Web sites, and events for a UK audience of entrepreneurs.

Texte du rabat
Written by a team of business and fi nance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit.

Contenu

Introduction.

Book I: Where to Start?

Chapter 1: Preparing for Business.

Chapter 2: Being Your Own Boss.

Chapter 3: Can You Do the Business?

Chapter 4: Starting Your Business Plan.

Chapter 5: Establishing Your Starting Position.

Chapter 6: Researching Your Customers, Competitors, and
Industry.

Book II: Money in Mind.

Chapter 1: Finding the Money.

Chapter 2: Figuring Out Financials.

Chapter 3: Cash Flows and the Cash Flow Statement.

Chapter 4: Forecasting and Budgeting.

Book III: Getting the Staff.

Chapter 1: Staying on the Right Side of the Law.

Chapter 2: Finding Person Friday - Advertising and
Interviewing.

Chapter 3: Employing People Successfully.

Chapter 4: Disciplining and Dismissing Staff.

Chapter 5: Paper Money, Money Paper - Payslips and
Deductions.

Chapter 6: Inspiring Employees to Better Performance.

Chapter 7: Coaching and Development.

Chapter 8: Tackling Performance Appraisals.

Book IV: How Not to Cook the Books.

Chapter 1: Working for Yourself Can Be Less Taxing.

Chapter 2: Filling In and Filing Your Self Assessment Form.

Chapter 3: Getting Down to Bookkeeping Basics.

Chapter 4: Controlling Your Books, Your Records, and Your
Money.

Chapter 5: Producing a Profit and Loss Statement.

Chapter 6: Developing a Balance Sheet.

Book V: Bigging Up Your Business.

Chapter 1: Taking a Closer Look at Customers.

Chapter 2: Marketing Your Wares.

Chapter 3: Writing a Marketing Plan.

Chapter 4: Brochures, Press Ads, and Print.

Chapter 5: Signs, Posters, and More.

Chapter 6: Public Relations and Word of Mouth.

Chapter 7: Planning Your Business Web Site.

Chapter 8: Choosing and Equipping Your New E-Business.

Chapter 9: E-Marketing.

Book VI: Getting Bigger.

Chapter 1: Thinking Strategically.

Chapter 2: Managing More Than One Product.

Chapter 3: Improving Performance.

Chapter 4: Franchising for Growth.

Chapter 5: TV and Radio Ads (or Your Own Show!).

Chapter 6: Becoming a Great Manager.

Index.