Critical Success Factors of Mobile Payments

Christian Hort

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Scientific Essay from the year 2002 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 1...

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Scientific Essay from the year 2002 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: 1,0 (A), Technical University of Darmstadt (Finance and Banking Management (TUD); Institute of Information Mangement (HSG)), language: English, abstract: In the context of this research, payment is understood as the exchange of monetary value between participants either directly or using an intermediary.5 Mobile payment (mPayment) can be understood as every payment where at least one participant applies mobile phone technology, thus, uses a mobile phone.6 But due to technological progress it seems reasonable to classify other devices like a Personal Digital Assistant (PDA) or devices with embedded Radio Frequency (RF) technology as mobile payment devices.7 However, mobile phones today clearly outnumber every other mobile payment device. Penetration rates8 are forecasted to reach almost 80% in Europe by 2005.9 The number of worldwide cellular subscribers is expected to pass one billion by 2003.10 By 2005 there will be more mobile phones worldwide than TVs, fixed line phones, and Personal Computers (PC).11 Driven by the increasing penetration and resulting business opportunities, numerous mPayment solutions have been offered by payment service providers, telcos, and financial institutions. The variety of applicable technologies, the possible linkage between the financial instruments, and the mPayment device combined with different payment scenarios offer a wide landscape of mPayment solutions. Besides technology, questions dealing with consumer expectations, factors thriving or inhibiting a widespread adoption, and with it related penetration strategies for payment service providers have to be carefully researched to develop a successful mPayment.12 5 See Dahlberg/Mallat (2002) p. 651. 6 See Krueger (2001) p. 1; see IWW (2002a) p. 5; see Kreyer/Pousttchi/Turowski (2002) p. 1 f. 7 See Thing/Rouse (2001); cp. chapter 3.2. 8 Users as a percentage of the population. 9 See Barnett/Hodges/Wilshire (2000) p. 164. 10 See Barnett/Hodges/Wilshire (2000) p. 164; see Krueger (2001) p. 3; see GSM Association (2002b). 11 See Datta/Pasa/Schnitker (2001) p. 72. 12 See Dahlberg/Mallat (2002) p. 650.