The UnStoppables

How to tap the real source of entrepreneurial power in you
and in your organization

The UnStoppables is based on foreword author Graham
Weston's experience growing Rackspace, as well as fascinating case
studies from such organizations as the Navy SEALs and Israeli
Special Forces. In The UnStoppables Bill Schley,
co-founder of the branding firm Brand Team Six shows how the best
practitioners think continuously about two things: The Big Picture
and the Little Picture--essence and essentials. The essentials are
the business and financial mechanics required of any working
enterprise. But the essence is the emotional
mechanics to deal with obstacles, risk, fear and failure.
Mastering the emotional mechanics is how entrepreneurs succeed and
winners win. This is how you capture the unlimited power of
entrepreneurship to spark a successful start-up or revitalize a
mature organization.

• Explains why what's stopping you is more important than what's
  starting you, how to tap the essence of entrepreneurial power in
  you and in your organization, and how motion generates vision

• Bill Schley is an award winning author and established expert
  on branding and marketing communications, as well as the co-founder
  and creative director of the branding firm Brand Team Six

• Graham Weston is the internationally renowned co-founder and
  chairman of Rackspace, the world's #1 cloud computing and managed
  hosting company

Locally, this book teaches you how to become an entrepreneur or
to inspire an entrepreneurial mindset to boost any stage business.
Globally, this book is about how this nation can launch thousands
more entrepreneurs for the future.

Auteur

BILL SCHLEY is an award-winning author, speaker, established expert on branding, and a lifelong entrepreneur. He began his career as a writer at Ted Bates Advertising in New York, the legendary agency that created the Unique Selling Proposition. Bill is the cofounder and creative director of BrandTeamSix. The UnStoppables is his fourth book. GRAHAM WESTON started his first business in 7th grade, selling organic pork with ads that read: Go Hog Wild! Today, he is the internationally renowned cofounder and chairman of Rackspace, the world's number-one Open Cloud computing and managed hosting company. Started in San Antonio in 1998, Rackspace has grown to over 5,000 employees and 200,000 customers worldwideincluding over 60 percent of the Fortune 100. He is a leading philanthropist and supporter of entrepreneurship through his 80/20 Foundation. He is also the cofounder of Geekdom, Texas's largest collaborative workspace that brings innovators, developers, and entrepreneurs together to build ideas and start-ups. Visit us at www.unstoppables.com

Résumé
How to tap the real source of entrepreneurial power in you and in your organization

The UnStoppables is based on foreword author Graham Weston's experience growing Rackspace, as well as fascinating case studies from such organizations as the Navy SEALs and Israeli Special Forces. In The UnStoppables Bill Schley, co-founder of the branding firm Brand Team Six shows how the best practitioners think continuously about two things: The Big Picture and the Little Picture--essence and essentials. The essentials are the business and financial mechanics required of any working enterprise. But the essence is the emotional mechanics to deal with obstacles, risk, fear and failure. Mastering the emotional mechanics is how entrepreneurs succeed and winners win. This is how you capture the unlimited power of entrepreneurship to spark a successful start-up or revitalize a mature organization.

• Explains why what's stopping you is more important than what's starting you, how to tap the essence of entrepreneurial power in you and in your organization, and how motion generates vision
• Bill Schley is an award winning author and established expert on branding and marketing communications, as well as the co-founder and creative director of the branding firm Brand Team Six
• Graham Weston is the internationally renowned co-founder and chairman of Rackspace, the world's #1 cloud computing and managed hosting company
  Locally, this book teaches you how to become an entrepreneur or to inspire an entrepreneurial mindset to boost any stage business. Globally, this book is about how this nation can launch thousands more entrepreneurs for the future.

Contenu

Foreword A Quest for the Essence of Entrepreneurship xiii

The Unstoppables in Seven Sentences xxi

Introduction How the Chairman of Rackspace, Some Navy SEALs, and a Few Israeli Innovators Came Together and Discovered the Heart of Entrepreneurship 1

Entrepreneur Problem, Entrepreneur Solution 3

Our Road Trip 5

The Big A-Ha!'s 5

Part I: Big Ideas About You 7

Part II: Your UnStoppable Tool Kit 8

Part III: Conclusion: Us 9

The Power That's Waiting 9

A Word About Language 10

Part I Big Ideas About You 13

Chapter 1 Who is an Entrepreneur and What Do They Do, Really? 15

Opinions: Everybody's Got One . . . 16

Who's Going to Make it through Hell Week? 18

Here's What We Do Know 19

. . . And So Do Most Five-Year-Olds 20

The Entrepreneur's Real Difference 21

What Do They Dream About? 21

From Entrepreneurial to Entrepreneur 23

Big Wide Tent 23

Not Just for Start-Ups 24

Not Just for CEOs 25

What it Adds Up to 26

Chapter 2 Accelerated Proficiency 29

Wax on, Wax Off 30

The Krav Maga Kids 31

Accelerated Proficiency 101 32

The Four Steps for Accelerated Proficiency 34

The Law of Motion 34

How to Do Anything the AP Way 35

Think on Your Feet 36

Simple Beats Complicated 37

Define the CenterAnd Go All in 38

Chapter 3 Emotional Mechanics: What Only Neuroscientists, Your Friends in the SEALs, and the Israeli Army Will Tell You 39

What is Emotional Mechanics? 41

Examples All around Us 42

Understanding Fear 43

Fear and the Brain 44

Fear's Achilles' Heel 45

The Power of Risk 46

The Power of Failure 48

The Power of Obstacles 50

The Love Advantage 52

The Unsurpassed Power of Belief 54

Chapter 4 How to Master Emotional Mechanics Like the Experts 57

True Team: The Number One Fear Tamer 58

The Mental Magic of Reframing 59

The Secret of Self-Talk 62

Micro-Scripts are the Self-Talk Secret 62

The Simple Power of Knowing What to Do 63

Procedures and Automatics 64

Extinguishing 65

Fear Training 66

Fear Energy Turned Around 66

Goodness 67

Part II Getting Down to Business: Your UnStoppable Tool Kit 69

Chapter 5 School of Everything You Need to Know (in an Hour) 71

Orientation 71

The Optimizers versus the Entrepreneurs 73

The Challenge for Any Company 75

Our Mission at Accelerated Proficiency U. 76

Chapter 6 The Big Picture in an Hour: Ideas, People, and Execution 79

Everything You Need to Know about Ideas 80

What All Business Ideas Must Do 91

Chapter 7 Big Picture (Continued): People and Execution 93

People 93

Founding Teams Always Have an Edge 94

People and Culture, Day One 95

Give before You Get 96

What Employees Want 97

What Customers Want 97

What Everyone Else Wants 99

Execution 99

The Law of the Laser 100

Data Makes You Dumber 103

Practice with Live Rounds 104

Ask, Ask, Ask is How You Receive 106

Chapter 8 The UnStoppable Six: How to Run a Billion-Dollar Business or a Start-Up the Rackspace Way (in about an Hour) 109

The Piper Cub Principle 110

The UnStoppable Six 111

The Strategic Three 112

The Tactical Three 113

Business Planning: Make the UnStoppable Six Your Template 116 Chapter 9 Everything You Need to Know about Your Unique Difference (in about an Hour) 119...