All New Third Edition Be Our Guest (Completely Revised and Updated Third Edition)

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John Baxter is a former attorney and a published author of both fiction and non-fiction for a number of publishers, including HarperCollins, Berkley, Hearst, and Posthill Press. He has been a featured comedy blogger for Huffington Post, and is the author of several books for Disney Editions and Kingswell on a variety of subjects. The first, Disney During World War II - How The Walt Disney Studio Contributed to Victory During The War (2014), came about as a result of his lifelong fascination with the studio. He also authored The Disney Conservation Fund - Carrying Forward A Conservation Legacy (2016), and ABC News-75 Years in the Making (2021).

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A completely updated and revised edition of our bestselling BE OUR GUEST.
Disney Institute shares the operational practices used to serve Guests at the parks and resorts for over sixty years. The book will detail how and why excellent service does not simply come from a friendly smile or easy transaction. It results from truly understanding the customer's needs and putting the right guidelines and customer service standards in place, in order to exceed their expectations.When an organization puts the customer at its core-empowering its people and unifying its processes-outstanding customer service becomes possible on a consistent basis, from the first greeting to the final meeting. When all touch points are exemplary experiences, a customer has a much greater incentive to return, as well as recommend us to others. No one understands this better than Walt Disney Parks & Resorts.