Suzanne Bates is an executive coach, author, speaker, entrepreneur, and former award-winning television news anchor. As president and CEO of Bates Communications, she shows leaders how to get business results through better communication.

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Rise to the top of your industry through engaging, authentic communication-in person and online Great communication is what separates leaders who make it to the top of their organizations. . What are the secrets to owning the room in every situation? You need to know how to engage your audience, tell great stories, ace media interviews, field questions with confidence, and build your brand with a strong social media presence. You can do all this and more-and Speak Like a CEO will get you there. One of today's most respected experts in leadership communication, Suzanne Bates provides the tools, insights, and practice you need to build your influence by communicating the right way at the right time-every time. Bates walks you through the steps of creating a compelling message, overcoming the pressure to perform, and impressing everyone with a relaxed, comfortable, yet professional, engaging style. Don't fall for the myth that you either have speaking talent or you don't. Bates has proven time after time that you can master speaking in every situation if you have the tools. She demystifies the process of preparing to speak to a packed auditorium and making a team meeting productive, simplifying the complex for every audience- even on Twitter and other social media platforms. This timeless guide provides everything you need to deliver a powerful, memorable message that captures the hearts and minds of your audience.

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Preface to the Paperback EditionPreface to the Hardcover EditionAcknowledgmentsIntroductionPart 1: The Secrets: What CEOs and Leaders Know1. What It Means to Speak like a CEO (the Ones You Really Admire)2. Eight Secrets of Successful CEOs and Leaders Who Speak Well3. You're as Good as You Decide to Be4. What You Can Learn from Ten Thousand Leaders and Working on TV for Twenty Years5. the Eight Most Frequent Mistakes People Make in Front of Crowds and Cameras6. The Authenticity Gap: Why the Real You Must Shine Through7. Taking Stock: How Do Your Skills Add Up?8. Creating a Plan: Leaders Know It's the Way to Get Farther, FasterPart 2: The Situations: A Survival Guide for the Events Where You Must Speak and Be Great9. Speeches10. Presentations11. Q&A Sessions: Thinking on Your Feet12. Media Interviews13. Leading Meetings14. ConversationsPart 3: The Strategies: Become a Great Speaker by Making a Plan and Working It15. Ten Things You Can Do to Guarantee Success16. Five Coaching PlansAppendix A: ChecklistsAppendix B: Frequently Asked QuestionsAppendix C: Resources and Recommended ReadingAppendix D: Communication and LeadershipAppendix E: The Gettysburg Address: Abraham LincolnIndex