Political Stakeholder Marketing

Robert P. Ormrod

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Résumé Political Stakeholder Marketing enriches our understanding of the fundamental differences between marketing in business and...

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Description

Résumé
Political Stakeholder Marketing enriches our understanding of the fundamental differences between marketing in business and marketing in politics, how these differences affect the role of stakeholders in relation to political organisations and how these differences affect how stakeholders can be categorized.

Contenu

Chapter 1: Introduction

Chapter 2: What is Political Marketing?

Chapter 3: What is a Stakeholder?

Chapter 4: Stakeholders in the Political Marketing Context

Chapter 5: Stakeholders in the Political Marketplace

Chapter 6: Categorising Political Marketing Stakeholders

Chapter 7: Conclusion