Global Business

Praise for the previous edition: 'Corporate responsibility has gone global! In this timely assessment of the challenges of the 21st century global socio-political context for business, Van Tulder with Van der Zwart offer a broad and insightful analysis and rich case examples to show how societal interface management is the key to sustaining corporate reputation.' - Craig Smith (London Business School, UK) 'Finally! A book that bridges the chasm between globalization and corporate responsibility. Researchers have pretended for decades that we live in two separate worlds. Now, demonstrating their solid grasp for both worlds, the authors explain what managers have known all along - that CSR and International Business belong together.' (The Wharton School, University of Pennsylvania, USA) 'van Tulder and van der Zwart have produced an intelligent, comprehensive work, well-grounded in theory and research. The book's focus on rivalry and bargaining among and between institutions, organizations, organizations and individuals is especially fruitful.' Donna J. Wood (University of Northern Iowa, USA) 'This book is a very ambitious, and very successful, attempt to integrate the fields of International Business and Business and Society. It is rigorous, systematic and comprehensive, and demonstrates mastery of a very broad range of knowledge.' Stephen J. Kobrin (The Wharton School, University of Pennsylvania, USA) 'It is so refreshing to read a book that addresses the complex issues of business and society in a globalizing world in such a coherent, balanced and well-argued manner. The richness of the book's empirical evidence, the diverse case studies, and the quality of its intellectual arguement produces a compelling case for building an international stakeholder dialogue.' Peter Dicken (University of Manchester, UK) 'A timely, very well-written and logically structured volume that should be compulsory reading for anyone interested in the theoretical foundations and the practical dimensions of international corporate responsibility issues. The book covers a complex and contested field that should be part of international business curricula and the overall strategy of the firm' Daniel van den Bulcke (University of Antwerp, Belgium) 'Much has been written and asserted about the interactions of states, business and economic globalization in the contemporary era, but too much of this literature has contained bald assertions regarding this new world of business and politics. Now, in their path-brreaking study, Rob van Tulder and Alex van der Zwart combine empirical analyses and ethical considerations to develop a social framework as a means to understand and guide business responsibility in the transformed world of the 21st century globalized international economy.' Robert Gilpin (Princeton University, USA)

Auteur
Rob van Tulder is Professor of International Business-Society Management, Erasmus University, the Netherlands

Texte du rabat

This new and thoroughly revised textbook starts with the basics of international business, before moving quickly on to discuss and analyze the dilemmas associated with international corporate responsibilities. In bridging the gap between globalization and corporate responsibility, this edition establishes itself as uniquely well positioned to introduce and move beyond the core concepts required for a class in international business.

Résumé

The global financial crisis of recent years has demonstrated the business as usual approach is no longer acceptable. This change is particularly felt in the world of international business. Rob van Tulder's popular textbook is radically revised to take account of the new business paradigm.

Starting with the basics of international business, the text quickly moves on to discuss and analyze the dilemmas associated with international corporate responsibilities. In bridging the gap between globalization and corporate responsibility, this new edition establishes itself as uniquely well positioned to introduce and move beyond the core concepts required for a class in international business.

With an extensive companion website and teaching materials, this textbook can be used with advanced undergraduate level as well as with postgraduates on courses from international business, business ethics and corporate social responsibility.

Contenu

Part I: Risk 1. Global Business as the Management of Risk 2. Interface Management: Society as Triangular Relationship 3. Trends 4. The International Bargaining Society 5. Societal Interface Management 6. Managing Distance Part II: Responsibilities 7. Global Responsibilities: Principles and Business Models 8. Trade-offs Issues and Reputation 9. Institutional Distance: Institutions and Societal Models 10. Stakeholder Distance: CSR Regimes 11. Moral Distance: Dilemma Part III: Transititons 13. Business Models and Transition Trajectories: General Introduction 14. Issues and Multinational Strategies: Poverty 15. Issues: Global Warming 16. Issues: Tax Evasion 17. The Way Ahead: Stakeholder Dialogues and Partnerships