Business Economics

Auteur

Rob Dransfield helped to develop and is currently the moderator for the Financial Times Non-Executive Directors course and has authored a number of introductory and international economics books. He was previously Head of Business and Economics Education at Nottingham Trent University. He believes that the economic frameworks (institutions) that provide the scaffolding for economic, social, environmental and political decision-making will be most effective when they represent the wishes and intentions of individuals and communities. Better institutional arrangements produce better outcomes. For example, better governance arrangements involving more informed and empowered non-executive directors of companies (and not-for-profits) can enable organisations to make better decisions to the benefit of all stakeholders.

Texte du rabat

Business Economics introduces the theory and practice of economics for non-specialist students new to the topic. Business Economics, Second Edition, is designed to provide a general introduction to the discipline of Business Economics, covering an important part of first year studies and beyond.

Contenu

1.INTRODUCTION TO ECONOMICS FOR BUSINESS

2.QUANTITATIVE ANALYSIS FOR ECONOMISTS

3.HOW MARKETS WORK

4.COSTS AND REVENUES

5.DIFFERENT TYPES OF MARKET STRUCTURES

6.BUSINESS STRATEGY IN AN ECONOMIC CONTEXT

7.GOVERNMENT REGULATION AND COMPETITION

8.WIDER ROLE OF GOVERNMENT IN THE ECONOMY

9.ECONOMIC IDEAS AND POLICY

10.ECONOMIC INDICATORS

11.THE INTERNATIONAL ECONOMY

12.THE ECONOMICS OF GLOBALISATION

13.MONEY, BANKING AND FINANCE

14.GOVERNMENT FISCAL POLICY

15.GREEN ECONOMICS

16.BUSINESS IN THE ECONOMY