Behavioral Science in the Wild

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Edited by Nina Mažar and Dilip Soman

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Behavioral Science in the Wild helps practitioners understand **how to use insights from the behavioral sciences to create change in the real world.

Résumé
Behavioral Science in the Wild helps practitioners understand how to use insights from the behavioral sciences to create change in the real world.

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Acknowledgements

Preface: Behavioral Science in the Wild

Part 1: The Translation and Scaling Challenge

1. The Science of Translation and Scaling
   Nina Maar and Dilip Soman
   

2. When Governments Use Nudges: Measuring Impact "At Scale"
   Elizabeth Linos

3. Prescriptions for Successfully Scaling Behavioral Interventions
   Laura Goodyear, Tanjim Hossain, and Dilip Soman

4. The Last Yard Problem: Tailoring of Behavioral Interventions for Scale
   Saugato Datta, Alissa Fishbane, Piyush Tantia, and Cassie Taylor

5. The Limited Importance of External Validity in Experimental Economics
   Colin F. Camerer

Part 2: Some Popular Behavioral Interventions

6. Why Many Behavioral Interventions Have Unpredictable Effects in The Wild: The Conflicting Consequences Problem
   Indranil Goswami and Oleg Urminsky

7. Norm Nudging: How to Measure What We Want to Implement
   Cristina Bicchieri

8. The Fresh Start Effect: Motivational Boosts Beyond New Year’s Resolutions
   Jason Riis, Hengchen Dai, and Katherine L. Milkman

9. Reminders: Their Value and Hidden Costs
   Christina Gravert

Part 3: Domain Specific Behavior Change Challenges

10. Applying Behavioral Insights to Cultivate Diversity and Inclusion
    Joyce C. He, Grusha Agarwal, and Sonia K. Kang

11. Sustainable Nudges for The Wild: Recommendations from Shift
    David J. Hardisty, Katherine White, Rishad Habib, and Jiaying Zhao

12. Start Communicating Effectively: Best Practices for Educational Communications
    Jessica Lasky-Fink and Carly D. Robinson

13. A Psychological "Vaccine" Against Fake News: From The Lab to Worldwide Implementation
    Sander van der Linden and Jon Roozenbeek

14. Developing Effective Healthy Eating Nudges
    Romain Cadario and Pierre Chandon

15. Wellness Rewarded: A "How To" On Designing Behavioral Science-Informed Financial Incentives To Improving Health (That Work)
    Marc Mitchell and Renante Rondina

16. Increasing Blood and Plasma Donations: Behavioral Ethical Scalability
    Nicola Lacetera and Mario Macis

17. Evidence-Based Interventions for Financial Well-Being
    Daniel Fernandes

18. Financial Inclusion: Lab-Based Approaches for Consumer Protection Policymaking in The Wild
    Rafe Mazer

Part 4: Tools and Techniques

19. Implementing Behavioral Science Insights with Low-Income Populations in The Global South
    Chaning Jang, Neela A. Saldanha, Anisha Singh, and Jennifer Adhiambo

20. If You Want People to Accept Your Intervention, Don’t Be Creepy
    Patricia de Jonge, Peeter Verlegh and Marcel Zeelenberg

21. Digital Nudging: Using Technology to Nudge for Good
    Michael Sobolev

22. To Effectively Apply and Scale Behavioral Insights, Practitioners Must Be Scientific
    Nathaniel Barr, Michelle C. Hilscher, Ada Lê, David R. Thomson, and Kelly Peters

23. It’s All About the Soul! Why Sort, Order and Use Labeling Results in Smart Scorecards
    Claire Heard, Elena Reutskaja, and Barbara Fasolo

24. Applying Behavioral Interventions in A New Context
    Barnabas Szaszi, Krisztian Komandi, Nandor Hajdu, and Elisabeth Tipton

Contributors