The GANNI Playbook

Auteur
Nicolaj Reffstrup is Founder of Danish fashion brand GANNI and was CEO for 10 years, alongside his wife and Creative Director, Ditte Reffstrup. In 2019 Nicolaj and Ditte Reffstrup were welcomed to the BOF500 definitive list of people shaping the global fashion industry. Alongside his work at GANNI, Nicolaj is a trusted industry expert and has sat on the board of Danish Fashion Institute, Copenhagen Fashion Week and Global Fashion Agenda. Most recently Nicolaj has also joined Giant Ventures, a venture capital firm focused on green and responsible projects, as a guiding Venture Partner. Nicolaj has a Master's in Information Technology from the IT University of Copenhagen and a Bachelor in Economics and Philosophy from Copenhagen Business School. Brooke Roberts-Islam is a senior sustainability contributor at Forbes, founder of the consultancy Techstyler, and a leading voice in the fashion and textile industries.

Résumé
'It's Ganni's journey from cult Scandi favourite to a leader in the sustainability space'
Emily Chan, Vogue

This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business.

In The GANNI Playbook, Nicolaj Reffstrup unveils the strategies that propelled GANNI to international stardom, while candidly unravelling the cultural, operational and creative components required to construct a business that embraces an uncertain future.

'GANNI offers a blueprint for how to embed sustainability from within'
Rachel Cernansky, Vogue Business

'What's the secret to sustainable success? There is no secret. GANNI is willing to share. In fact, it's doing exactly that'
Rose Dodd, Sleek