Hacking Growth

The definitive playbook by the pioneers and creators of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond, that drove the rapid growth of start-ups like Uber, Facebook, Airbnb, Dropbox, Yelp, LinkedIn, Pinterest and more.

Informationen zum Autor Morgan Brown is a startup-marketing veteran, and the co-founder of GrowthHackers.com Klappentext An accessible and practical method for growth which helped to drive hugely successful start-ups including, Air Bnb, Pinterest and Facebook. Zusammenfassung Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic.

Préface
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond, that drove the rapid growth of start-ups like Uber, Facebook, Airbnb, Dropbox, Yelp, LinkedIn, Pinterest and more.

Auteur

Morgan Brown is a startup-marketing veteran, and the co-founder of GrowthHackers.com

Texte du rabat

An accessible and practical method for growth which helped to drive hugely successful start-ups including, Air Bnb, Pinterest and Facebook.

Résumé
Growth is now the first thing that investors look for in assessing and valuing companies. HACKING GROWTH is a method for growth that involves cross-functional teams and continuous testing and iteration. It focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product. This book deals with this topic.