The Business of Platforms

A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies.

“The Business of Platforms should be read by all managers, entrepreneurs, investors, and academics interested in platform businesses. It is rigorous and valuable, yet very readable.”

Auteur

Michael A. Cusumano is the SMR Distinguished Professor at the MIT Sloan School of Management. He has been a dean and vice president at Tokyo University of Science and has published over 130 articles and 13 books, including Competing on Internet Time and Strategy Rules (both with David Yoffie), Platform Leadership (with Annabelle Gawer), as well as Microsoft Secrets (with Richard Selby), The Business of Software, and Staying Power.  He lives in Groton and Cambridge, Massachusetts.

 

Annabelle Gawer is Chaired Professor in Digital Economy and Director of the Centre of Digital Economy at the University of Surrey. Author of Platform Leadership (with Michael Cusumano), she has published over 20 articles and edited 2 books on platforms. A leading voice in advancing research and managerial practice on platform strategy, she advises the European Commission, the UK Parliament House of Lords, and the OECD on the regulation of digital platforms. She lives in London, UK.

David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School.  One of Intel’s longest-serving board members from 1989 to 2018, he has served on numerous high tech boards. Yoffie has written more than 200 case studies, which sold more than 4 million copies. He is the author or co-author of ten books, and has written extensively for the New York Times and Wall Street Journal. He lives in Newton, Massachusetts.