Brand Strategy in Three Steps

Auteur

Jay Mandel

Texte du rabat

Cultivate a meaningful brand strategy using a three-step, values-driven branding framework focused on connecting with customers by clarifying, integrating and communicating the values of the company.

Contenu

Section - 00: Introduction; Section - ONE: Identity; Chapter - 01: Brand identity; Chapter - 02: Identifying your goals and core values; Section - TWO: Intention; Chapter - 03: Setting intentions; Chapter - 04: Cultivating brand purpose Chapter - 05: Creating an actionable strategy; Chapter - 06: Setting intentional goals Section - THREE: Implementation; Chapter - 07: Creating an actionable plan; Chapter - 08: Executing a successful branding strategy; Chapter - 09: Conclusion