Globalization 2.0

This book showcases how leading managers perceive the current economic crises and the future of globalization. It offers solutions for the roadblocks facing future economic growth, which are proposed by leading minds from world-leading companies.

. . . Eat not up your property among yourselves unjustly except it be a trade amongst you, by mutual consent . . . and help you one another in righteousness and piety. . . (Al-Hadid 4:29; Al-Ma'idah 5:2) There cannot be any doubt that the current ?nancial crisis, which began in the US, has gone global. This realization has fuelled the ?re of debate over globalization. Today's globalization is no longer the globalization that Theodore Levitt, a former professor at the Harvard Business School, described in 1983 in his world famous article ''The Globalization of Markets. '' Although, in old days, Levitt and his successors had not seen globalization as an utopian state free of problems, no- days globalization has been reshaped completely. Therefore, in the perception of the editors it is justi?ed to use the phrase ''Globalisation 2. 0'' for the range of effects interpenetrating global economic arrangements. Globalisation 1. 0 will never be restored again. Since the subprime crisis made its way to the global arena in the year 2008, companies and managers are confronted with the breathtaking speed of global, regional, and local changes. It is more than a provocation to divide dev- opments into cause and effects. Forecasts in strategic management are no longer valid even for the moment they are published. Uncertainty occupies the driving seats in global, regional, and local oriented companies.

Leading managers' view on the current crises and the future of globalization Unique insights into the strategy and daily practice of top masterminds in business and economy With contributions from Kienbaum, Roland berger, A.T. Kearney, CISCO, Henkel, Lufthansa Technik, Conergy, Manager Magazin, HWWI, British Telecom Germany, T-Systems, and others Includes supplementary material: sn.pub/extras

Auteur
Michael Ceyp ist Professor für Marketing an der University of Applied Sciences Wedel, bei Hamburg. Nach Banklehre und BWL-Studium Promotion bei Prof. Dr. Dr. h.c. mult. Heribert Meffert. Prof. Ceyp war Marketingleiter eines Medienunternehmens sowie mehrere Jahre Direktmarketingberater und Geschäftsführer eines Fachverlages. Heute berät er weiterhin Unternehmen, ist Gründer des E-Mail-Marketing-Kompetenzzentrums, Fachbuchautor, Fachreferent sowie Jurymitglied wichtiger Marketingpreise (u.a. Alfred Geradi Gedächtnispreis, Deutscher Multimedia Award, BCP Award).

Texte du rabat

The recent near-collapse of the global financial sector and the resulting economic problems have caused a great deal of re-examining of the fundamental principles of globalization. This book showcases how leading managers perceive the current crises and the future of globalization. It offers trendsetting answers, solutions and a roadmap for the roadblocks facing future economic growth which are proposed by leading minds from world-leading companies such as CISCO Systems, British Telecom, Lufthansa Technik, Henkel, A.T. Kearney, Roland Berger, Arthur D. Little, Kienbaum, T-Systems, Mercedes -Benz technology, Landis & Gyr, Conergy.

Contenu
Globalizing Action on Climate Change.- Globalization and Growth: A Macroeconomic Perspective.- A New Age Dawning.- Globalization for Growth in the Aviation Maintenance Repair and Overhaul Industry.- The New Face of Globalization: Seven Key Trends and the Critical Need to Innovate.- An Agenda for Phase 4 of Globalization.- Globalization and Demographic Change A New Age for Human Resource Management.- The Industrial Revolution of Information Technology.- Service Providers and Their Ecosystem in Globalization 2.0.- Mastering the Globalization Challenge.- Power to the Workers: Out with the Capitalists.- Globalization Considered from the Point of View of Thomas Hobbes' 'Image of Man'.- Mercy for Those Realizing Global Opportunities Through Offshoring and Outsourcing Effectively.- Globalization in the Automotive IndustryImpact and Trends.- Manage Energy Better.- Globalization? Not Without the Logistics!.- Metamorphosis of Telco Architecture.- Communications One of the Basic Global Utilities, Bringing People Together?.- Afterword.