The Cambridge Handbook of Investment-Driven Intellectual Property

Préface
This book counters conventional wisdom to argue that intellectual property is not only about creativity but increasingly about protecting investments.

Auteur
Enrico Bonadio is a Reader in Law at City, University of London. He researches, teaches and advises in the area of intellectual property.Patrick Goold is a Senior Lecturer in Law at City, University of London. He is a legal philosopher with interests in IP, property, and private law theory.

Résumé
This handbook challenges the conventional wisdom that intellectual property is the law of creativity. It argues that IP protections are increasingly granted to safeguard the results of pure investments made by corporations. Protections that have were once deemed occasional exceptions are progressively becoming the 'new normal.'

Contenu
Introduction Enrico Bonadio and Patrick Goold; 1. Introductory chapter Uma Suthersanen; Part I. Science, Technology and Industry: 2. Sui-generis protection of non-creative databases Caterina Sganga; 3. Pharmaceutical and agro-chemical test data exclusivity Daria Kim; 4. Copyright in computer-generated and artificial-intelligence-produced works Enrico Bonadio; 5. Plant variety protection and investment Viola Prifti; 6. Software patenting and copyright Noam Shemtov; 7. Protecting investments in business methods Michael Meurer; 8. Pharmaceutical patents and evergreening Hazel Moir; Part II. Culture and Entertainment: 9. The sui generis publishers' right under EU law Stavroula Karapapa; 10. Copyright in typographical arrangements of published editions Rita Matulionyte; 11. Copyright protection of phonograms Enrico Bonadio; 12. Copyright in broadcasts Bryan Khan; 13. Copyright protection of previously unpublished works Patrick Masiyakurima; 14. Cinematographic works and copyright Arowolo Ayoyemi; Part III. Signs, Images and Designs: 15. The investment function of trademarks Richard Arnold; 16. The protection of well-known trademarks Ilanah Fhima; 17. Ambush marketing and protection of investments Arul Scaria and Varsha Javar; 18. EU geographical indications and the protection of producers and their investments Andrea Zappalaglio; 19. Design right: from investment to creativity for 'industrial copyright' Phillip Johnson; 20. Connecting the dots: from intellectual property to investment property? Patrick Goold.