Managing Sport Organizations

Auteur

Dan Covell is Professor of Sport Management in the College of Business at Western New England University, USA.

Sharianne Walker is Professor of Sport Management and Dean of the College of Business at Western New England University, USA.

Texte du rabat

Now in a fully revised and updated fifth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues, and from community level sport to international sport.

Contenu

1. The Sport Management Challenge

2. Defining Management and the Branded and Licensed Sport Product Industries

3. Globalization, Ethics, and the International Sport Industry Segment

4. Information Technology (IT) Management and the Sport Media Industry Segment

5. Developing Goals and School and Youth Sport

6. Decision Making and the Health and Fitness Industry

7. Strategic Management and the Sport Facilities Industry

8. Designing the Organization and the Sport Agency Industry

9. Motivation, Leadership, and the Intercollegiate Athletics Industry

10. Human Resource Management and the Tour Sport Industry

11. Managing Change and the Professional League Sport Industry

12. Stepping into Your Future in Sport