Predictably Irrational

Warum treffen intelligente Menschen jeden Tag irrationale Entscheidungen?
Verhaltenspsychologe Dan Ariely geht dem auf den Grund.

Informationen zum Autor Dan Ariely Klappentext Blends everyday experiences with a series of illuminating and often surprising experiments, trying to discover why intelligent, rational people make irrational choices every day. Will appeal to the same market as "Freakonomics", "Blink" and "The Tipping Point". Zusammenfassung Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing! witty and utterly original look at why we all make illogical decisions.

Auteur

Dan Ariely

Texte du rabat

Blends everyday experiences with a series of illuminating and often surprising experiments, trying to discover why intelligent, rational people make irrational choices every day. Will appeal to the same market as "Freakonomics", "Blink" and "The Tipping Point".