Starting a Business For Dummies

Launch your new business with confidence and skill using the latest guidance from the UK's most trusted small business guru

Starting a business is one of those courageous and audacious decisions that many of us dream about. If you're ready to take the leap and turn your great idea into action, or you already have, you'll need to arm yourself with the best strategies you can find. In Starting a Business For Dummies: UK Edition, business growth expert Colin Barrow, MBA, provides these strategies as he walks you through every critical step in launching your company.

From writing your first business plan to surviving and thriving in your first year, and everything in between, you'll learn how to go from concept to revenue, handle the post-Brexit United Kingdom regulatory and tax environment and utilise public grants and incentives to help get you off the ground. You'll also:

• Understand how the UK business landscape has been impacted by Brexit and COVID-19 and the practical steps you can take to adapt
• Finance your new venture with grants from the UK government and enjoy brand-new tax incentives aimed at R&D and innovation
• Find your inspiration with motivating case studies of real-world successes who conquered every challenge the market threw at them

You've spent your life building the skills you'll need for this moment. Let Starting a Business For Dummies: UK Edition show you how to apply them for maximum effect as you grow your company from an idea into an unstoppable juggernaut.

Auteur

Colin Barrow, MBA, was Head of the Enterprise Group at Cranfield School of Management. He has authored over 20 books, including Business Plans For Dummies and Understanding Business Accounting For Dummies.

Contenu

Introduction 1 Part 1: Getting Started with Your New Business 7 Chapter 1: Preparing for Business 9 Chapter 2: Doing the Groundwork 27 Chapter 3: Can You Do the Business? 51 Chapter 4: Testing Feasibility 71 Part 2: Making and Funding Your Plan 93 Chapter 5: Structuring Your Business 95 Chapter 6: Preparing the Business Plan 117 Chapter 7: Getting Help 135 Chapter 8: Finding the Money 147 Chapter 9: Considering Your Mission 175 Chapter 10: Marketing and Selling Your Wares 181 Part 3: Staying in Business 211 Chapter 11: Employing People 213 Chapter 12: Operating Effectively 237 Chapter 13: Keeping Track of Finances 261 Chapter 14: Managing Your Tax Position 287 Part 4: Making the Business Grow 303 Chapter 15: Doing Business Online 305 Chapter 16: Improving Performance 327 Chapter 17: Exploring Strategies for Growth 347 Chapter 18: Becoming a Great Manager 367 Part 5: The Part of Tens 385 Chapter 19: Ten Pitfalls to Avoid 387 Chapter 20: Ten People to Talk to Before You Start 393 Chapter 21: Ten Reasons for Using Social Media 401 Index 411