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Informationen zum Autor Anne Clendinning, Nipissing University, Canada. Klappentext Women first found employment with the English gas industry, not as clerical workers, but as professional demonstrators and publicists. Nicknamed 'lady demons', short for lady demonstrators, these certified cookery teachers instructed ladies, servants and working-class housewives how to use and maintain gas cookers and appliances. Demons of Domesticity considers the development of employment opportunities for women in the English gas industry from the 1880s to the 1930s, with a particular emphasis on the city of London and the Home Counties. It addresses the corresponding expansion and diversification of the industry's marketing strategies, and the important role played by women, as both purveyors and consumers of domestic utility services. Demons of Domesticity increases our understanding of the shifting relationships between gender, work and consumerism, moving towards an appreciation of how discursive relationships construct popular perceptions of new and existing technologies. Zusammenfassung Demons of Domesticity offers a social history of the English gas industry from the 1880s to the late 1930s, with an emphasis on the corporations that served London and the Home Counties. It documents the hitherto unexamined role that women played in the development of the industry by considering two major interlocking themes: the expansion of sales occupations for women in the English gas industry, and the parallel growth and diversification of the industry's marketing strategies. During the late-nineteenth century, the home became the focal point for a number of debates concerning female employment and gender roles. As an increasing number of labour saving domestic devices came onto the market women found themselves targeted by manufacturing companies and utility suppliers, both as consumers and advocates. Foremost among these companies were representatives of the gas industry who actively addressed domestic issues. As the promoters, purveyors and consumers of domestic technology, Demons of Domesticity suggests that English female employees and consumers were not the hapless dupes of corporate marketing, but instead had clear ideas about how domestic technology could and should be used to reconfigure the public and private spaces of work and home. Inhaltsverzeichnis Contents: List of figures; General editor's preface; Acknowledgements; List of abbreviations; Introduction; The Victorian kitchen revolutionised; Exhibitions and the spectacle of selling; Lady demons and 'well-dressed men': gender and sales in the Edwardian gas industry; 'Keep the gas fires burning!': war and reconstruction; Marketing modernity: gas versus electricity between the wars; 'A women's industry': demonstrations of difference and equality; Conclusion; Biography; Index....
Auteur
Anne Clendinning, Nipissing University, Canada.
Texte du rabat
Women first found employment with the English gas industry, not as clerical workers, but as professional demonstrators and publicists. Nicknamed 'lady demons', short for lady demonstrators, these certified cookery teachers instructed ladies, servants and working-class housewives how to use and maintain gas cookers and appliances. Demons of Domesticity considers the development of employment opportunities for women in the English gas industry from the 1880s to the 1930s, with a particular emphasis on the city of London and the Home Counties. It addresses the corresponding expansion and diversification of the industry's marketing strategies, and the important role played by women, as both purveyors and consumers of domestic utility services. Demons of Domesticity increases our understanding of the shifting relationships between gender, work and consumerism, moving towards an appreciation of how discursive relationships construct popular perceptions of new and existing technologies.
Résumé
Demons of Domesticity offers a social history of the English gas industry from the 1880s to the late 1930s, with an emphasis on the corporations that served London and the Home Counties. It documents the hitherto unexamined role that women played in the development of the industry by considering two major interlocking themes: the expansion of sales occupations for women in the English gas industry, and the parallel growth and diversification of the industry's marketing strategies. During the late-nineteenth century, the home became the focal point for a number of debates concerning female employment and gender roles. As an increasing number of labour saving domestic devices came onto the market women found themselves targeted by manufacturing companies and utility suppliers, both as consumers and advocates. Foremost among these companies were representatives of the gas industry who actively addressed domestic issues. As the promoters, purveyors and consumers of domestic technology, Demons of Domesticity suggests that English female employees and consumers were not the hapless dupes of corporate marketing, but instead had clear ideas about how domestic technology could and should be used to reconfigure the public and private spaces of work and home.
Contenu
Contents: List of figures; General editor's preface; Acknowledgements; List of abbreviations; Introduction; The Victorian kitchen revolutionised; Exhibitions and the spectacle of selling; Lady demons and 'well-dressed men': gender and sales in the Edwardian gas industry; 'Keep the gas fires burning!': war and reconstruction; Marketing modernity: gas versus electricity between the wars; 'A women's industry': demonstrations of difference and equality; Conclusion; Biography; Index.