In business and marketing, Ryan Holiday has done it all, seen it all, and now he's here to show you ... the way.

A modern guru who shows the way to turn problems into opportunities.

We give up too easily. With a simple change of attitude, what seem like insurmountable obstacles become once-in-a-lifetime opportunities. Ryan Holiday, who dropped out of college at nineteen to serve as an apprentice to bestselling 'modern Machiavelli' Robert Greene and is now a media consultant for billion-dollar brands, draws on the philosophy of the Stoics to guide you in every situation, showing that what blocks our path actually opens one that is new and better. If the competition threatens you, it's time to be fearless, to display your courage. An impossible deadline becomes a chance to show how dedicated you are. And as Ryan discovered as Director of Marketing for American Apparel, if your brand is generating controversy - it's also potentially generating publicity. The Stoic philosophy - that what is in the way, is the way - can be applied to any problem: it's a formula invented more than 2,000 years ago, whose effectiveness has been proven in battles and board rooms ever since. From Barack Obama's ability to overcome obstacles in his election races, to the design of the iPhone, the stoic philosophy has helped its users become world-beaters.

Autorentext

Ryan Holiday is one of the world's bestselling living philosophers. His books, which include The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic, Stillness Is the Key and the Stoic Virtues series, have appeared in more than 40 languages and sold more than 10 million copies worldwide. Together, they've spent over 300 weeks on the bestseller lists. He lives outside Austin with his wife and two boys...and a small herd of cows and donkeys and goats. His bookstore, The Painted Porch, sits on historic Main St in Bastrop, Texas.

Follow Ryan on X @ryanholiday and visit his website www.ryanholiday.net

Klappentext

OVER TWO MILLION COPIES SOLD

#1 Wall Street Journal Bestseller

'Follow these precepts and you will revolutionize your life.' Steven Pressfield, author of The War of Art
'A book for the bedside of every future - and current - leader in the world.' - Robert Greene, author of The 48 Laws of Power

The Obstacle is the Way has become a cult classic, beloved by men and women around the world who apply its wisdom to become more successful at whatever they do.

The book's many fans include a former governor and movie star (Arnold Schwarzenegger), a hip hop icon (LL Cool J), an Irish tennis pro (James McGee), the World Number 1 golfer (Rory McIlroy) and the coaches and players of winning teams like English Rugby National Team, the New England Patriots, Seattle Seahawks and Chicago Cubs.

The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: 'The impediment to action advances action. What stands in the way becomes the way.'

Ryan Holiday shows us how some of the most successful people in history-from John D. Rockefeller to Amelia Earhart to Ulysses S. Grant to Steve Jobs-have applied stoicism to overcome difficult or even impossible situations. Their embrace of these principles ultimately mattered more than their natural intelligence, talents, or luck.

If you're feeling frustrated, demoralized, or stuck in a rut, this book can help you turn your problems into your biggest advantages. And along the way it will inspire you with dozens of true stories of the greats from every age and era.

Zusammenfassung
A modern guru who shows the way to turn problems into opportunities - in business and marketing, Ryan Holiday has done it all, seen it all, and now he's here to show you the way.