Fundraising and Nonprofit Marketing

Von:

Roger Bennett

Beschreibung

This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. Autorentext Roger Bennett is a Professor of Marketing at Kingston University, UK. Inhalt 1 1. Introduction 2. Frameworks and foundations 3. Fund...

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Beschreibung

This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field.

Autorentext

Roger Bennett is a Professor of Marketing at Kingston University, UK.

Inhalt

1 1. Introduction 2. Frameworks and foundations 3. Fundraising in theory and practice 4. Fundraising today and tomorrow 5. Conclusion, reflections, and opportunities for future research