Informationen zum Autor McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Klappentext Originally published in 1982, this classic guide to the inner workings of the strategic thinking process is now available in trade paperback. In this remarkably topical book, Ohmae offers provocative insights into the ways that the Japanese think strategically and focuses on helping western business people free up their creative power to improve the odds of creating winning strategic concepts. Zusammenfassung An account of global business domination that reveals the thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. This book uses case studies of strategic thinking in action.

Autorentext
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Klappentext

A Masterful Analysis of Company, Customer, and Competition

Kenichi Ohmae-voted by The Economist as "one of the world's top five management gurus"-changed the landscape of management strategy in The Mind of the Strategist. In this compelling account of global business domination, Ohmae reveals the vital thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them.

Filled with case studies of strategic thinking in action, Ohmae's classic work inspires today's managers to excel to new heights of bold, imaginative thinking and solutions.

"In many ways, Ohmae can be considered the modern reincarnation of a much older guru, Adam Smith."-Journal of Marketing

"A fascinating window into the mind of one of Japan's premier strategists...full of ideas about how to improve strategic thinking."-Michael E. Porter, Graduate School of Business Administration, Harvard University

Zusammenfassung
An account of global business domination that reveals the thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. This book uses case studies of strategic thinking in action.

Inhalt

INTRODUCTION

Part 1: The Art of Strategic Thinking

Chapter 1: Analysis- The Starting Point

Chapter 2: Four Routes to Strategic Advantage

Chapter 3: Focusing on Key Factors

Chapter 4: Building on Relative Superiority

Chapter 5: Pursuing Aggressive Initiatives

Chapter 6: Exploiting Strategic Degrees of Freedom

Chapter 7: The Secret of Strategic Vision

Part 2: Buidling Successful Strategies

Chapter 8: The Strategic Triangle

Chapter 9: Customer-Based Strategies

Chapter 10: Corporate-Based Strategies

Chapter 11: Competitor-Based Strategies

Chapter 12: Corporate Strategy

Chapter 13: Understanding the Economic Environment

Chapter 14: Coping with Strategic Change

Chapter 15: Japan: Myths and Realities

Chapter 16: Foresighted Decision Making

Chapter 17: A Strategic Success Formula?