Offers a comprehensive introduction to customer-centric travel marketing, tourism economics and the airline product

Explains strategic and operations management in the travel and airline industries

Explores the emerging trends, including travel distribution, revenue management, etourism and interactive marketing, among other topics

Autorentext
Dr Mark Anthony Camilleri is a resident academic at the University of Malta, where he lectures in an international master's programme in collaboration with King's College, University of London. Mark specialises in strategic management, marketing, research and evaluation. He successfully finalised his PhD (Management) in three years' time at the University of Edinburgh in Scotland where he was also nominated for his Excellence in Teaching. He holds a Master in Business Administration (with Distinction) from the University of Leicester (England) as well as airline qualifications from the International Air Transport Association (IATA), including an Advanced Diploma (International Travel Consultancy), Diploma in Travel and Tourism, Diploma in Airline Studies, among others. During the past years, Mark taught business and tourism subjects at under-graduate, vocational and post-graduate levels in Hong Kong, Malta, Spain, UAE and the UK.Dr Camilleri has published his research in reputable peer-reviewed journals. He is a frequent speaker and reviewer at the American Marketing Association's (AMA) Marketing & Public Policy conference, in the Academy of International Business (AIB in the Academy of Management (AoM)) and at the World Research Summit for Tourism and Hospitality. Mark is also a member of the academic advisory committee in the Global Corporate Governance Institute (USA).Dr Camilleri's first book, entitled: Creating Shared Value through Strategic CSR in Tourism (2013) was published in Germany. In 2017, he published: Corporate Sustainability, Social Responsibility and Environmental Management: An Introduction to Theory and Practice with Case Studies (2017). Moreover, he edited a U.S. publication, entitled: CSR 2.0 and the New Era of Corporate Citizenship (2017). His short contributions are often featured in popular media outlets such as: Business2Community, Social Media Today, Triple Pundit, CSRwire and the Shared Value Initiative.Having worked for more than twelve years in the airline industry, Mark has acquired professional experience in project management, strategic management, business planning (including market research), revenue management, customer relationship and database marketing to public relations, marketing communications, branding and reputation management (using both conventional tools and digital marketing).

Inhalt

Part 1: An Introduction to Travel Marketing.- Part 2: Tourism Economics.- Part 3: The Airline Product.