Zusatztext A wonderfully offbeat study of that little-understood phenomenon! the social epidemic Informationen zum Autor Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point , Blink , Outliers , What the Dog Saw , David and Goliath , Talking to Strangers , and The Bomber Mafia . He is also the cofounder of Pushkin Industries, an audio-?content company that produces Revisionist History, among other podcasts and audiobooks. He was born in England and raised in Canada, and lives outside New York with his family and a cat named Biggie Smalls. His latest book is Revenge of the Tipping Point: Overstories, Superspreaders and the Rise of Social Engineering . Klappentext 'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change. 'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'. Zusammenfassung The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.

A wonderfully offbeat study of that little-understood phenomenon, the social epidemic

Vorwort
The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.

Autorentext
Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath, Talking to Strangers, and The Bomber Mafia. He is also the cofounder of Pushkin Industries, an audio-content company that produces Revisionist History, among other podcasts and audiobooks. He was born in England and raised in Canada, and lives outside New York with his family and a cat named Biggie Smalls. His latest book is Revenge of the Tipping Point: Overstories, Superspreaders and the Rise of Social Engineering.

Klappentext

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

'Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better' George Stephanopoulos

Zusammenfassung
The book that changed the way we think: The book that launched Malcolm Gladwell and gave us the phrase 'tipping point'.