Zusatztext Articulates the complexities and beauties of forecasting in a way that students will find inspiring and compelling. Informationen zum Autor Eundeok Kim is a Professor in the Jim Moran College of Entrepreneurship at Florida State University, USA. Ann Marie Fiore is a University Professor, Associate Chair, and Director of Graduate Education in the Department of Apparel, Events and Hospitality Management at Iowa State University, USA. Alice Payne is Professor and Dean of the School of Fashion and Textiles, RMIT, Melbourne, Australia. Her research interests include the fashion design process and the problem of design for sustainability within the fashion context. Alice is also an award-winning designer, investigating design for sustainability in fashion via practice-led research. Hyejeong Kim was formerly an Associate Professor of Fashion Merchandising at California State University, Long Beach, USA. Klappentext In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics - The characteristics of an innovation- The influence of consumer groups- Long- and short-term fashion forecasting- Sociocultural factors and their influence on trends- Fashion professionals' roles in creating and supporting trends- Consumer and industry trends accelerating product innovation and diffusion- Changing trend forecasting formats- The influence of trend forecasting on business decisions Vorwort Introduces the central concepts of fashion trends and forecasting by showing how theory translates to industry practice. Zusammenfassung In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics The characteristics of an innovation The influence of consumer groups Long- and short-term fashion forecasting Sociocultural factors and their influence on trends Fashion professionals' roles in creating and supporting trends Consumer and industry trends accelerating product innovation and diffusion Changing trend forecasting formats The influence of trend forecasting on business decisions Inhaltsverzeichnis Introduction References 1. The Basics of Fashion Trends and Forecasting Objectives Introduction to Fashion Trend Terminology...

Vorwort
Introduces the central concepts of fashion trends and forecasting by showing how theory translates to industry practice.

Autorentext
Eundeok Kim is a Professor in the Jim Moran College of Entrepreneurship at Florida State University, USA. Ann Marie Fiore is a University Professor, Associate Chair, and Director of Graduate Education in the Department of Apparel, Events and Hospitality Management at Iowa State University, USA.Alice Payne is Professor and Dean of the School of Fashion and Textiles, RMIT, Melbourne, Australia. Her research interests include the fashion design process and the problem of design for sustainability within the fashion context. Alice is also an award-winning designer, investigating design for sustainability in fashion via practice-led research.Hyejeong Kim was formerly an Associate Professor of Fashion Merchandising at California State University, Long Beach, USA.

Klappentext
In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept.

This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.

With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.

Key topics

• The characteristics of an innovation
• The influence of consumer groups
• Long- and short-term fashion forecasting
• Sociocultural factors and their influence on trends
• Fashion professionals' roles in creating and supporting trends
• Consumer and industry trends accelerating product innovation and diffusion
• Changing trend forecasting formats

• The influence of trend forecasting on business decisions

  Inhalt

  Introduction
  References

  1. The Basics of Fashion Trends and Forecasting
  
  Objectives
  Introduction to Fashion Trend Terminology
  Fashion Trends in Context
  The Framework for Fashion Change
  Introduction to Fashion Forecasting Terminology
  Historical Overview of Fashion Forecasting
  Chapter Summary and Key Terms
  Questions for Review and Discussion
  Suggested Readings
  References
  2. Consumers' Role in Fashion Adoption
  Objectives
  The Innovation Adoption Process
  Factors Influencing the Rate of Adoption: Attributes of the Innovation
  Factors Influencing the Rate of Adoption: Consumer Adopter Categories
  Chapter Summary and Key Terms
  Questions for Review and Discussion
  Suggested Readings
  References
  3. The Process and Methods of Fashion Trend Analysis and Forecasting
  Objectives
  The Process of Fashion Trend Analysis and Forecasting
  The Methods of Fashion Trend Analysis and Forecasting
  Future of Fashion Forecasting
  Chapter Summary and Key Terms
  Questions for Review and Discussion
  Suggested Readings
  References
  4. The Role of Fashion Industry Professionals in Trend Development and Forecasting
  Objectives
  The Role of Fashion Industry Professionals in Creating and Supporting Trends
  The Role of Developers, Gatekeepers, and Promoters
  Forecasting as an Integrated Process
  Chapter Summary and Key Terms
  Questions for Review and Discussion
  Suggested Readings
  References
  5. Consumer and Industry Accelerators of Fashion Innovations and Diffusion
  Objectives
  The Style-Confident Consumer
  Industry Technology Trends that Accelerate Product Innovation and Diffusion
  Industry Technology Trends that Accelerate Consumer-Inspired Product Innovation
  Digital Technology that Facilitates …