This is the book that unkinks your thinking on investments.

Your portfolio deserves better than guesswork. Too often, investors are swayed by market myths, flashy headlines, or gut feelings that quietly erode long-term gains. What if you could cut through the noise with a clear and trusted playbook that removes hype, reveals hidden traps, and equips you with practical tools to make smarter, more confident, and steadier investment choices? Imagine seeing the market with fresh eyes, guided by proven insights instead of assumptions.

• Lex columnist secrets: Apply proven valuation tricks without complex math.

• Cognitive bias checklists: Spot mental traps that sabotage buying and selling decisions.

• Market spin decoder: Distinguish reality from hype in company announcements.

• Risk-aligned strategy: Build a diversified plan matching goals, timeline, and comfort.

• Online calculators: Test scenarios instantly and track performance with clear metrics.
  Jonathan Guthrie, former head of Lex at the Financial Times, delivers this accessible 256-page paperback and eBook.

The Truth About Investing: Debunking Myths for Better Returns dismantles ten common myths then rebuilds solid principles you can trust. Each chapter mixes sharp FT analysis, vivid anecdotes, and step-by-step valuation guides. Guthries experience at one of the worlds most respected financial columns brings unmatched authority, making complex ideas digestible for everyday investors.

You will see your portfolio with new clarity, free from industry smoke and mirrors. Confident choices replace hunches, leading to steadier returns and lower sleepless nights.

Ideal for DIY investors and pension savers ready to take control of their future.

Autorentext

Jonathan Guthrie is a former head of Lex at the Financial Times, known for demystifying complex markets. With three decades covering global finance, Jonathan brings humor, clarity, and journalistic rigor to every page. He turns insider analysis into practical guidance that helps readers invest confidently and sleep better at night. 

Klappentext

**The Truth About Investing **is your down-to-earth, humorous guide to investing.

This book will share the secrets of the well-regarded investment analysis by the Lex team at the Financial Times so you can use it to improve your investing.

Written by the Former Head of Lex at the Financial Times, it reveals the principles, insights and hacks so you can:

Feel confident knowing how to value companies, pick stocks and funds

Reduce your cognitive errors, analyze your returns and make better, safer returns.

Understand the role of psychology and how to avoid common mistakes.

This is the book that unkinks your thinking on investments.

Inhalt

Introduction

1. 10 common cognitive errors to avoid
2. How the financial industry exploits investor ignorance
3. Distinguishing reality from spin in company announcements
4. How to value stocks
5. How to value bonds
6. How to value whole businesses
7. Why you should avoid crypto
8. What AI means for private investors
9. Understanding private equity
10. How to measure returns
11. Recognizing your own strengths and limitations as an investor