Informationen zum Autor JOHN DIMARCO, Ph.D, is Professor of Mass Communication and Digital Media Design at St. John's University, NY, USA. He is a patented inventor and a nonfiction writer who has published numerous peer-reviewed articles and book chapters. He is the author of five textbooks, including Communications Writing and Design and Digital Design for Print and Web . Dr. DiMarco has taught, written, trained, and consulted in creativity, design thinking, new product development, digital media, instructional design, persuasive communication, and career building for the past 25 years. Klappentext Helping students learn the skills and methods of creative media production To succeed in a communications career, aspiring "creative professionals" across business domains must develop the ability to draw upon technological history, analyze culture, and utilize media literacy techniques. Weaving these subject matter areas together with research, writing, design, and presentation skills, students can elevate their value to potential employers and clients as they find meaningful roles. This book works to bring those elements together to help students pursue media job opportunities in any industry. In Essential Mass Communication, educator and media expert John DiMarco provides a solid understanding of communication theory, mass communication technology, information studies, and mass communication practice. Enabling students to apply critical media literacy analysis techniques, this comprehensive textbook addresses a uniquely wide range of creative fields, including storytelling, rhetoric, journalism, marketing, advertising, public relations, design, fine art, photography, and filmmaking. With an approach that emphasizes creative, active learning, Essential Mass Communication describes the driving technologies, key people, convergence, and cultural instances of each mass communication media. Student-friendly chapters offer a wealth of real-world case studies, applied examples and assignments, review questions, in-text QR codes, and other classroom-proven pedagogical tools. Each chapter features professional practice components such as professional pathways to applying mass communication to students' careers. Containing both introductory content and more in-depth critical discussion, Essential Mass Communication: Convergence, Culture, and Media Literacy is an ideal textbook for undergraduate and graduate courses in Mass Communication, Information Studies, and Communication Technologies, as well as relevant courses in Media Studies, International Communications, and Marketing, Advertising, and Public Relations programs. Inhaltsverzeichnis AUTHORS' BIOGRAPHY xxv PREFACE xxix ACKNOWLEDGMENTS xxxvii About the Companion Website xxxix Part 1 Mass Communication in Society 1 1 Mass Communication Convergence, Culture, and Media Literacy 3 Think About It 3 Mass Communication, Media, and You 4 Growth of Mass Communication 6 Mass Media Convergence and Society 13 Culture and Mass Media 18 Media Literacy 23 Chapter Summary 28 Review Questions 29 Media Literacy Exercise 30 Notes 31 2 Research and Effects 35 Think About It - Research on Gun Culture 3.0 35 Communication and Media Research Fundamentals 36 Communication Studies Origins 47 Communication Theories and Models 53 Mass Media Effects in Culture and Society 57 Chapter Summary 60 Review Questions 61 Media Literacy Exercise 62 Notes 63 Part 2 Mass Media Technologies 67 3 Books 69 Think About It 69 Printing and Book Publishing Evolution 71 Books and Print Media in Society and Culture 86 Book Industry and Corporate Ownerships 92 Res...

Autorentext

JOHN DIMARCO, Ph.D, is Professor of Mass Communication and Digital Media Design at St. John's University, NY, USA. He is a patented inventor and a nonfiction writer who has published numerous peer-reviewed articles and book chapters. He is the author of five textbooks, including Communications Writing and Design and Digital Design for Print and Web. Dr. DiMarco has taught, written, trained, and consulted in creativity, design thinking, new product development, digital media, instructional design, persuasive communication, and career building for the past 25 years.

Klappentext

Helping students learn the skills and methods of creative media production To succeed in a communications career, aspiring "creative professionals" across business domains must develop the ability to draw upon technological history, analyze culture, and utilize media literacy techniques. Weaving these subject matter areas together with research, writing, design, and presentation skills, students can elevate their value to potential employers and clients as they find meaningful roles. This book works to bring those elements together to help students pursue media job opportunities in any industry. In Essential Mass Communication, educator and media expert John DiMarco provides a solid understanding of communication theory, mass communication technology, information studies, and mass communication practice. Enabling students to apply critical media literacy analysis techniques, this comprehensive textbook addresses a uniquely wide range of creative fields, including storytelling, rhetoric, journalism, marketing, advertising, public relations, design, fine art, photography, and filmmaking. With an approach that emphasizes creative, active learning, Essential Mass Communication describes the driving technologies, key people, convergence, and cultural instances of each mass communication media. Student-friendly chapters offer a wealth of real-world case studies, applied examples and assignments, review questions, in-text QR codes, and other classroom-proven pedagogical tools. Each chapter features professional practice components such as professional pathways to applying mass communication to students' careers. Containing both introductory content and more in-depth critical discussion, Essential Mass Communication: Convergence, Culture, and Media Literacy is an ideal textbook for undergraduate and graduate courses in Mass Communication, Information Studies, and Communication Technologies, as well as relevant courses in Media Studies, International Communications, and Marketing, Advertising, and Public Relations programs.

Inhalt

AUTHORS' BIOGRAPHY xxv

PREFACE xxix

ACKNOWLEDGMENTS xxxvii

About the Companion Website xxxix

Part 1 Mass Communication in Society 1

1 Mass Communication Convergence, Culture, and Media Literacy 3

Think About It 3

Mass Communication, Media, and You 4

Growth of Mass Communication 6

Mass Media Convergence and Society 13

Culture and Mass Media 18

Media Literacy 23

Chapter Summary 28

Review Questions 29

Media Literacy Exercise 30

Notes 31

2 Research and Effects 35

Think About It - Research on Gun Culture 3.0 35

Communication and Media Research Fundamentals 36

Communication Studies Origins 47

Communication Theories and Models 53

Mass Media Effects in Culture and Society 57

Chapter Summary 60

Review Questions 61

Media Literacy Exercise 62

Notes 63

Part 2 Mass Media Technologies 67

3 Books 69

Think About It 69

Printing and Book Publishing Evolution 71

Books and Print Media in Society and Culture 86

Book Industry and Corporate Ownerships 92

Research in Book Publishing 96

Book Publishing Career Roles 97

Chapter Summary 98

Review Questions 99

Media Literacy Exercise 100

Notes 100

4 Newspapers 105

Think About It 105

Newspaper Evolution 107

Newspapers in Society and Culture 126

Newspaper Industry and Business Structure 134

Current Research in Newspaper Publishing 137

Newspaper Publishing Career Roles 139

Chapter Summary 140

Review Questions 141

Media Literacy Exercise 142

Notes 143

5 Magazines 149

Think About It 149

Magazine Evolution 150

Magazines in Society and Culture 155

Magazine Industry and Business S…