Autorentext

Dan S. Kennedy is the provocative, truth-telling author of the popular No B.S. book series, a serial, successful, multi­ millionaire entrepreneur; trusted marketing advisor, consultant and coach to hundreds of private entrepreneurial clients running businesses from $1-million to $1-billion in size. He influences over 1-million independent business owners annually through his newsletters, tele-coaching programs, local chapters and Kennedy Study Group meetings in over 100 cities, and has a network of consultants in nearly 150 different business and industry categories and professions. Dan lives in Northfield, OH.*

Klappentext

MAGNETIC MARKETING (R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your practice's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in!

Zusammenfassung

MAGNETIC MARKETING ® is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a change movement that has established itself in over 136 different niches, business categories, industries and professions, but is still also a best kept secretits practitioners are in a secret society. Itand only itoffers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague ideas, no fads. No BS! The makings of a system for your practice's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in!

Inhalt

Learn the Secrets of the Most Successful Business Owners Who Have Created a Flood of New Customers, Clients, or Patients FOUNDATIONS OF MAGNETIC MARKETING What If Everything You've Ever Been Told About Growing a Business Was Wrong? Why Marketing Fails What Happens When You Attract Instead of Chase? What This Actually Looks Like PRINCIPLES OF MAGNETIC MARKETING The Magnetic Marketing Triangle The 10 Foundational Rules BUILDING YOUR MAGNETIC MARKETING SYSTEM Your Magnetic Attraction System Your Magnetic Conversion System Your Magnetic Retention System Applying The Magnetic Marketing Systems What To Do Now ABOUT THE AUTHOR OTHER BOOKS BY DAN S. KENNEDY