This book examines the 1984 Sarajevo Winter Olympic Games. It tells the story of the extensive infrastructural transformation of the city and its changing global image in relation to hosting of the Games. Reviewing different cultural representations of Sarajevo in the period from the 1960s to the 1980s, the book explores how the promotion of the city as a future global tourist centre resulted in an increased awareness among its populace of the city's cultural particularities. The analysis reveals how the process of modernisation relating to hosting of the Olympics provided an opportunity to re-imagine the city as a particularly environmentally progressive city. Placed within the field of studies of late socialism, the book offers important insights into Yugoslav society during the period, including those relating to the country's unique geopolitical position and its nationalities policies.

Places sport within the context of the Cold War Discusses local implications of global Olympic culture Uses a global approach to analyse history of Yugoslavia

Autorentext

Zlatko Jovanovic is an affiliated researcher at the research centre The Many Roads in Modernity, University of Copenhagen, Denmark.

Inhalt

Chapter 1: Introduction: Sarajevo's Olympic Spirit.- Chapter 2: Putting Sarajevo on the World Tourist Map.- Chapter 3: Fixing Sarajevo for the Olympics.- Chapter 4. Catching Up With the West with the Sarajevo Olympics.- Chapter 5: Inventing Sarajevo as an Ultimate Olympic City.- Chapter 6: Framing Olympic Sarajevo as a truly Yugoslav city.- Chapter 7: Sarajevo's Olympic Benchmark.