Network Marketing For Dummies covers everything you need to understand in the world of network marketing and how to be successful with it. Expert author, Zig Ziglar, discusses the difference between network marketing and multi-level marketing, who s getting involved in network marketing, secrets of the winners, getting started, and more.

Explains how to become a distributor, develop a marketing plan, recruit and train a distribution network, and maximize downline income.

Autorentext

Zig Ziglar is a renowned motivational speaker. His training courses, tapes, and videos are hugely successful, and he has written many bestselling books. John P. Hayes, Ph.D., is a writer, speaker, and seminar leader.

Inhalt

Introduction 1

Part I: Why Network Marketing Works 9

Chapter 1: Don't Laugh - $100 Billion a Year Is Serious Business 11

Chapter 2: Coming of Age: The Future Belongs to Network Marketing 25

Chapter 3: Deciding Whether Network Marketing Will Work for You 39

Part II: Finding and Evaluating the Opportunities 53

Chapter 4: Investigating Before You Invest 55

Chapter 5: Evaluating Network Marketing Companies 67

Chapter 6: Evaluating a Company's Management Team 81

Chapter 7: Evaluating a Company's Products and Services 93

Chapter 8: Evaluating Your Opportunity to Earn Money 111

Part III: Signing Up and Setting Up for Success 133

Chapter 9: Organizing Your Business 135

Chapter 10: Knowing What to Do After You Sign Up 151

Chapter 11: Sponsoring, Training, and Motivating People in Your Downline 167

Part IV: Sales and Marketing Skills to Help You Build Your Business 181

Chapter 12: Know Thy Customer 183

Chapter 13: Determining a Customer's Value 193

Chapter 14: The Art of Prospecting 207

Chapter 15: When the Prospect Says Yes, You Shout "Hallelujah!" 223

Chapter 16: Deciding On the Best Ways to Attract Customers 239

Chapter 17: Marketing Activities 101 251

Chapter 18: "But I Don't Want to Be a Salesperson!" 269

Chapter 19: Taking Your Sales Skills to a Higher Level 283

Chapter 20: Creating Satisfied, Loyal Customers 295

Part V: The Part of Tens 309

Chapter 21: Ten Plus Two Resources for Network Marketers 311

Chapter 22: Ten Characteristics of Top Network Marketers 319

Chapter 23: Ten Business-Enhancing Ideas 327

Chapter 24: Ten Questions That You'll Probably Ask about Network Marketing 337

Chapter 25: Ten Ways to Get a Quick Start in Network Marketing 345

Appendix: Glossary of Terms 353

Index 359