This book aims to examine the transition of firms from original equipment manufacturing (OEM) and original design manufacturing (ODM) to original brand manufacturing (OBM), focusing on how businesses can evolve to capture greater value in global markets. It highlights the importance of digital technologies like IoT, big data, and AI in reshaping traditional business models, driving innovation, and enabling firms to move from cost-efficient manufacturing to building consumer-centric brands. The book provides insights into the challenges of this transformation, including structural barriers, market competition, and the need for significant investments in resources, innovation, and leadership.

The book is divided into four sections. The first explores the historical evolution of OEM, ODM, and OBM business models and their transformation in the digital era. The second outlines key strategies for transitioning to OBM, covering global positioning, R&D, marketing, production, and supply chain management. It emphasizes the importance of design management, branding, and leveraging partnerships to achieve long-term competitiveness. The third section delves into sustainability and the circular economy, showcasing how OBM firms can integrate eco-friendly practices into their operations to enhance value and address growing consumer demand for sustainability. The final section provides an outlook on the future of OBM, with strategic pathways and policy recommendations to foster OBM business models.

A deep case study in the cosmetics industry offers practical examples of successful transitions to OBM, illustrating diverse approaches and best practices. The book also introduces frameworks and tools for firms to assess and enhance their capabilities, providing actionable strategies for business leaders and policymakers. By addressing the complexities of moving up the value chain, this book serves as a roadmap for firms aiming to establish themselves as global leaders in innovation, branding, and sustainability.

Explores OEM to OBM transformation, leveraging IoT, AI, and big data to build global consumer-centric brands Offers strategies for OBM, covering R&D, branding, supply chain, and circular economy practices for market demands Provides case studies, tools, and insights to help firms innovate and lead in competitive global markets

Autorentext

Dr. Yongyi Shou is Professor of Operations Management at the School of Management, Zhejiang University, China. He received his PhD degree in Systems and Engineering Management from Nanyang Technological University, Singapore. His research interests focus on operations strategy, logistics and supply chain management, innovation, and sustainable management. He has published research articles on leading journals such as International Journal of Operations & Production Management, International Journal of Production Economics, IEEE Transactions on Engineering Management, Transportation Research, and Supply Chain Management. Dr. Mingu Kang is an associate professor at the School of Management, Zhejiang University, China. Dr.Kang earned a Ph.D. degree from the School of Management, Zhejiang University, China. He holds a master's degree and a bachelor's degree in Mechanical Design Engineering from Hanyang University in Seoul, Korea. His articles have been published in Strategic Outsourcing: An International Journal Journal of Business Research, International Journal of Procurement Management and Journal of Purchasing and Supply Management. His research interests include outsourcing strategy, global manufacturing, and strategies for managing technological innovation. Dr. Young Won Park is a Professor of the Faculty of Economics, Graduate School of Humanities and Social Sciences at Saitama University, and an Associate Professor of the Project of the Manufacturing Management Research Center at the University of Tokyo, Japan. He holds a Ph.D. degree from the Department of Advanced Social and International Studies at the University of Tokyo, Japan. His articles have been published in journals including Management Decision, International Journal of Production Economics, International Journal of Technology Management, International Journal of Information Management, Business Horizons, Journal of Business Research,Journal of Purchasing and Supply Management, Supply Chain Management: An International Journal, Journal of Cleaner Production, Industrial Management & Data Systems, Total Quality Management & Business Excellence, Benchmarking: An International Journal, International Journal of Services and Operations Management, International Journal of Logistics Systems and Management, International Journal of Business Excellence, International Journal of Procurement Management, Akamon Management Review, Japan Academy of International Business Studies, Japanese Society for Science and Technology Studies, and the Japan Society of Information and Communication Research. He has received research awards, including a Certificate for Highly Cited Research in Business Horizons, Dissertation Paper Awards from the Japan Association for Social Informatics (JASI), Best Paper Awards from The Japan Society of Information and Communication Research (JSICR), Research Awards in the Social Sciences Field from The Telecommunications Advancement Foundation (TAF), and Research Students Awards in the Social Sciences Field from The Telecommunications Advancement Foundation (TAF). His research interests are in technology management, global strategy and IT strategy, and global supply chain management.

Inhalt

The evolution of OEM, ODM and OBM business models.- Navigating the Digital Shift: OBM Business Model in the Era of Digital Transformation-Chapter.- Crafting a Global Vision: Purpose Management for OBM.- Innovation at the Core: R&D Strategies for OBM.- Building Brand Power: Marketing Strategies for OBM.- Efficiency and Value Creation: Production Strategies in OBM.- Streamlining Operations: Supply Chain Management in OBM.- Sustainability in Focus: Circular Economy Approaches for OBM.- Shaping the Future: Trends and Prospects for OBM Evolution.