An original and definitive illustrated history of Mattel, told playfully through the pages of the beautifully designed catalogs with which it announced the introduction of its iconic toys. A book that will tug nostalgic heartstrings, and a treasure trove of vintage graphics and illustrations for design lovers. Celebrating eighty years of the most influential toy company in the world, this landmark publication is a captivating journey through the vibrant history of Mattel, a name synonymous with imagination and creativity for generations.; Beautifully illustrated with full pages from Mattel’s original printed catalogs--design objects in themselves, with a wealth of imagery and typography that reflects the style of each passing decade--the book chronicles the evolution of the company from its humble beginnings in 1945 to its status today as a global leader in the toy industry. Encompassing the evolution of a remarkable archive of toys--with special focus on those universal icons of childhood, Barbie, Hot Wheels, and Fisher-Price--the book reveals behind-the-scenes stories of the visionaries who brought these toys to life, and explores the cultural impact they have had on children and families worldwide. Featuring contributions from designers and collaborators, <Timeless Play< not only celebrates the toys themselves but also the memories they’ve created. Perfect for toy enthusiasts, collectors, and anyone with a sense of wonder, this book invites readers to rediscover the magic of play and the lasting legacy of Mattel--where every toy tells a story.

Autorentext

Ynon Kreiz is CEO of Mattel Inc.