Autorentext

Yeunjae Lee is an Assistant Professor in Public Relations and Strategic Communication in the Department of Journalism and Media Communication at Colorado State University, USA.

Cen (April) Yue is an Assistant Professor of Mass Communication, Advertising, and Public Relations in the College of Communication at Boston University, USA.

Klappentext

A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders.

Strategic CEO Communication is informed by communication theory and research insights from public relations and strategic communication scholarship to help readers build relationships, improve corporate reputation, and ensure ethical business practices in rapidly changing business, social, and media environments. It covers topics such as corporate reputation, leadership, internal communication, CEO activism, crisis management, ethics, and social media and the growing role of emerging technologies. It offers insight into how leaders can engage employees while meeting public expectations for corporate responsibility, diversity and inclusion, and sustainability.

Ideal for advanced undergraduates and graduate students of leadership, management, and organizational communication in public relations, communication, or management programs as well as corporate leaders seeking research-informed guidance on effective communication for strategic success.

Inhalt

1. CEOs as Strategic Communicators 2. Stakeholders and Publics of CEO communication 3. Building Relationships with Stakeholders Through CEO Communication 4. Internal CEO Communication 5. CEO Communication in Managing Issues, Crises, and Changes 6. CEO Communication on Emerging Digital Technologies 7. CEO Communication and Activism 8. Ethics and CEO Communication 9. CEO Communication in a Global and Intercultural Context 10. An Integrative Model of Strategic CEO Communication