If you think more strategically than your competitors, your company will win the competitive battle in the mid or long term. This book explains simply and clearly the elements, concepts, analyses and interrelationships that make up this strategic thinking, and shows how to employ it in your business or organization.

'Think Strategically is a practical, comprehensive guide, with an interesting approach to key issues of strategy. I highly recommend this book to both students and practitioners.' Jose Luis Arroyo, Chief Strategy Officer of Engineering & Construction Business Group, Abengoa

'A book managers cannot wait to read. It gives invaluable advice about how to think strategically essential nowadays. I would recommend thinking each day about one of the strategic questions proposed at the end of each chapter.' José Luis Zarroca,

President of Inova; CEO, Biokit

'From both a student and practitioner perspective, Think Strategically presents a logical framework that clearly and concisely explains the key building blocks of strategy. Whether completing a graduate degree in business or charting out corporate strategy at work, this book will assist greatly.' Joe Schneider, ESADE Business School MBA Class of 2011

'Think Strategically is a cohesive and thorough review of the key strategic elements that help companies achieve and sustain competitive advantage. Gimbert's pedagogical approach, enriched with the analysis of benchmark companies in their

industries, makes the reader's learning curve an easy climb.' Patricio Ramos, Principal, Boston Consulting Group

'The author reviews and explains in a very enjoyable and entertaining way, something unusual in a technical book, the key concepts of corporate and business strategy. He alsointroduces innovative strategic concepts adapted to today's changing world.' Ricardo Díaz, Partner, Deloitte Human Capital

'Think Strategically guides the reader in a natural and practical way through the process of strategic thinking which will help him redefine his organisation's business model and discover new competitive advantages.' Eugenia Bieto, Director General, ESADE Business School

Autorentext
XAVIER GIMBERT has a PhD in Business Administration and Management, a degree in Pharmacy and an MBA from ESADE. He has been a Professor in the Department of Business Policy at ESADE since 1989, and previously spent 12 years working in business management. He combines his academic career with a business consultancy practice and membership of boards of directors. He has published several books, case studies and papers in such prestigious journals as Long Range Planning and *Harvard Deusto Business Review.

• Inhalt
  Introduction Strategic Management - Strategic Levels and Processes Key Strategic Concepts Competitive Advantage and Strategy Macro-environment - PEST Analysis, Types of Environment and Scenarios Industry - Levels and Definitions Industry (II) - Micro, Strategy, Strategic Dimensions and Groups Market - Segments, Key Success Factors and Minimum Success Factors Resources and Capabilities - Key Result Areas, Core Competences Industry Value Chain - Distributing and Changing Value Company Value Chain - Core Activities, Strategy, Outsourcing and other Perspectives Globalisation and Strategy Strategy and Crisis The Strategic Core as a Management Model in the Face of Complexity Guide to Book Chapters through the GIB Model Acknowledgements Figures