Autorentext

William M. Pride is Professor of Marketing at Mays Business School, Texas A&M University. He received his Ph.D. from Louisiana State University. In addition to this text, he is the co-author of "Cengage Learning's Business," a market-leader. Dr. Pride teaches principles of marketing at both undergraduate and graduate levels and constantly solicits student feedback that is important to revising a "Principles of Marketing" text. Dr. Pride's research interests are in advertising, promotion and distribution channels. His research articles have appeared in major journals in the fields of marketing such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances and the Marketing Management Association. He has received the Marketing Fellow Award from the Society for Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Klappentext

Pride/Hughes/Kapoor/Weinstein/Wortley's "Foundations of Business," 8th Edition, helps you prepare for your career by breaking down complex business topics into clear, easy-to-follow lessons that connect to real-world trends and challenges. Explore areas like marketing, management, social media, finance and entrepreneurship and discover how emerging technologies like AI, automation and blockchain are transforming the business landscape. Build adaptable leadership and decision-making skills and learn how today's economy, ethics and global trends impact business. Examples, stats and interactive tools like MindTap make learning more engaging and practical, so you're not just memorizing terms, you're learning how to think like a business professional. Whether you're planning to run your own business or join a global company, this course will give you the foundation you need to succeed.