It Just Works

Von:

West Neil

Beschreibung

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Kartonierter EinbandCHF 25.90

Kartonierter Einband

CHF25.90

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CHF25.90

Noch nicht erschienen. Erhältlich ab 03.09.2026

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Beschreibung

What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it''s a deep-seated obsession. In a world of increasing chaos, Apple has built the world''s most valuable company on this single principle. In It Just Works , top-level Apple veteran Neil West distils the company''s approach into a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact. This book will show you how to: Uncover problems that your customers don''t even know they have. Harness psychology to make your products attractive. Craft a compelling product vision and build a culture that supports it. Communicate with a clarity that cuts through the noise. Master simplicity to build products that customers crave. Drawing from stories inside Apple - including Steve Jobs'' vision for The Beatles on iTunes, the U2 album fiasco and the genesis of AirPods - West provides a concise, powerful manual for mastering the art of simple, impactful business.