Informationen zum Autor STANLEY WEINSTEIN, ACFRE, EMBA, retired as president of Stanley Weinstein & Co. Over forty-five years, he distinguished himself as a consultant, teacher, and author. He is founding director of Best Chance, a nonprofit organization assisting people released from prison. PAMELA BARDEN, DBA, CFRE, is a distinguished instructor for UCLA Extension, adjunct professor at University of La Verne, a monthly contributor to npENGAGE, and a weekly columnist for NonprofitPRO. Klappentext THE WIDELY POPULAR GUIDE TO SUSTAINABLE NONPROFIT FUNDING?UPDATED AND EXPANDED The Complete Guide to Fundraising Management has been a cornerstone resource for executive directors, board members, staff, and volunteers at nonprofits for nearly two decades, and now this extensively updated new edition continues the tradition with the complete, authoritative information you expect on today's most successful practices. Whether you're just entering the industry or need to refresh and expand your unique approach to fundraising, this comprehensive road map to repeatedly drawing higher contributions from a growing donor base goes beyond theory to present a tangible framework of high-payoff strategies for planning, assessing, and continually improving. Complete with a companion website featuring downloadable materials you can customize for real-world use, this Fourth Edition taps the leading practitioners in the field to give you: Best practices for effectively optimizing your fundraising strategies with social media campaigning, Internet fundraising, and crowdsourcing Ready-to-use checklists, up-to-date sample reports and budget information, and a variety of other tools for quickly selecting and implementing the most cost-effective fundraising strategies to reach your goals Big-picture guidance for establishing and developing a fundraising program, including timelines, action steps, and advice for nailing down a compelling case for support Gaining donor support has never been more competitive, and The Complete Guide to Fundraising Management gives you everything you need to draw the ongoing funding your organization needs to accomplish its mission. Zusammenfassung The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. Inhaltsverzeichnis Foreword to the Fourth Edition xiii Foreword to the Third Edition xiv Preface xvii A Note about the Website xix Chapter 1 Five Major Fundraising Principles 1 People Give to People to Help People 1 People Give Relative to Their Means 2 Those Closest Must Set the Pace 3 Successful Fundraising 3 The 80/20 Rule is Becoming the 90/10 Rule 4 The Need for Balance 5 Chapter 2 Your Organization and the Nonprofit World 7 An Overview of the Sector-Broad Range of Services 7 Opportunities and Challenges 8 Working Together 9 Importance of Strategic Management 10 Be Sure Your Institution is Worthy of Support 12 Chapter 3 Managing the Resource Development Function 17 Analysis and Planning 17 Effectiveness: Doing the Right Things 21 Efficiency: Doing Things Right 23 Budgets and Financial Resources 25 Setting Fundraising Goals 30 Fundraising Modes 36 Special Issues Related to Small and Large Operations 42 Ethics 45 Evaluation 49 Chapter 4 The Case for Support and Fundraising Materials 51 The Case Statement 51 The Comprehensive Formal Case Statement 52 The Case Statement Process 54 Market- and Situation-Specific Case Statements 55 Presentations and Presen...

Autorentext

STANLEY WEINSTEIN, ACFRE, EMBA, retired as president of Stanley Weinstein & Co. Over forty-five years, he distinguished himself as a consultant, teacher, and author.** He is founding director of Best Chance, a nonprofit organization assisting people released from prison. PAMELA BARDEN, DBA, CFRE, is a distinguished instructor for UCLA Extension, adjunct professor at University of La Verne, a monthly contributor to npENGAGE, and a weekly columnist for NonprofitPRO.

Klappentext

THE WIDELY POPULAR GUIDE TO SUSTAINABLE NONPROFIT FUNDING?UPDATED AND EXPANDED The Complete Guide to Fundraising Management has been a cornerstone resource for executive directors, board members, staff, and volunteers at nonprofits for nearly two decades, and now this extensively updated new edition continues the tradition with the complete, authoritative information you expect on today's most successful practices. Whether you're just entering the industry or need to refresh and expand your unique approach to fundraising, this comprehensive road map to repeatedly drawing higher contributions from a growing donor base goes beyond theory to present a tangible framework of high-payoff strategies for planning, assessing, and continually improving. Complete with a companion website featuring downloadable materials you can customize for real-world use, this Fourth Edition taps the leading practitioners in the field to give you:

• Best practices for effectively optimizing your fundraising strategies with social media campaigning, Internet fundraising, and crowdsourcing
• Ready-to-use checklists, up-to-date sample reports and budget information, and a variety of other tools for quickly selecting and implementing the most cost-effective fundraising strategies to reach your goals
• Big-picture guidance for establishing and developing a fundraising program, including timelines, action steps, and advice for nailing down a compelling case for support Gaining donor support has never been more competitive, and The Complete Guide to Fundraising Management gives you everything you need to draw the ongoing funding your organization needs to accomplish its mission.

Zusammenfassung
The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector.

Inhalt

Foreword to the Fourth Edition xiii

Foreword to the Third Edition xiv

Preface xvii

A Note about the Website xix

Chapter 1 Five Major Fundraising Principles 1

People Give to People to Help People 1

People Give Relative to Their Means 2

Those Closest Must Set the Pace 3

Successful Fundraising 3

The 80/20 Rule is Becoming the 90/10 Rule 4

The Need for Balance 5

Chapter 2 Your Organization and the Nonprofit World 7

An Overview of the Sector-Broad Range of Services 7

Opportunities and Challenges 8

Working Together 9

Importance of Strategic Management 10

Be Sure Your Institution is Worthy of Support 12

Chapter 3 Managing the Resource Development Function 17

Analysis and Planning 17

Effectiveness: Doing the Right Things 21

Efficiency: Doing Things Right 23

Budgets and Financial Resources 25

Setting Fundraising Goals 30

Fundraising Modes 36

Special Issues Related to Small and Large Operations 42

Ethics 45

Evaluation 49

Chapter 4 The Case for Support and Fundraising Materials 51

The Case Statement 51

The Comprehensive Formal Case Statement 52

The Case Statement Process 54

Market- and Situation-Specific Case Statements 55

Presentations and Presentation Materials 55

Chapter 5 Managing Information 61

Record Keeping 62

Supporting Fundraising Strategies 62

Acknowledgments 63

Reports 64

Targeted Communications 66

The System 73

Establishing the Information System 74

File Systems and Procedures 77

Chapter 6 Prospect Identification, Research, and Segmentation 79

The Best Prospects 80

Prospect Research 83

Prospect Ratings and Evaluations 84

Know the Prospective Donor as a Person 94

Chapter 7 Nurturing Relationships 97

Friend-Raising Activities 97

Moves Management-Cultivating Real Relationships 105

Donor Acknowledgment 105

Four Parts of an…