Informationen zum Autor BART L. WEATHINGTON, PHD, is UC Foundation Associate Professor in the Department of Psychology at the University of Tennessee at Chattanooga, where he is also Coordinator of the Industrial-Organizational Psychology graduate program. Dr. Weathington is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley). CHRISTOPHER J. L. CUNNINGHAM, PHD, is UC Foundation Associate Professor of Industrial- Organizational and Occupational Health Psychology at the University of Tennessee of Chattanooga, where he is also Adjunct Clinical Assistant Professor of Internal Medicine in the College of Medicine. Dr. Cunningham is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley). DAVID J. PITTENGER, PHD, is Dean of the College of Liberal Arts at Marshall University. Dr. Pittenger is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley). Klappentext Explore the essential steps for data collection, reporting, and analysis in business research Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings. Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including: Correlational Research Single Variable Between-Subjects Research Correlated Groups Designs Qualitative and Mixed-Method Research Between-Subjects Designs Between-Subjects Factorial Designs Research with Categorical Data Each chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables. Requiring only a basic understanding of statistics, Understanding Business Research is an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work. Zusammenfassung Explore the essential steps for data collection, reporting, and analysis in business researchUnderstanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings.Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including s...

Autorentext

BART L. WEATHINGTON, PHD, is UC Foundation Associate Professor in the Department of Psychology at the University of Tennessee at Chattanooga, where he is also Coordinator of the Industrial-Organizational Psychology graduate program. Dr. Weathington is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley). CHRISTOPHER J. L. CUNNINGHAM, PHD, is UC Foundation Associate Professor of Industrial- Organizational and Occupational Health Psychology at the University of Tennessee of Chattanooga, where he is also Adjunct Clinical Assistant Professor of Internal Medicine in the College of Medicine. Dr. Cunningham is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley). DAVID J. PITTENGER, PHD, is Dean of the College of Liberal Arts at Marshall University. Dr. Pittenger is coauthor of Research Methods for the Behavioral and Social Sciences (Wiley).

Klappentext

Explore the essential steps for data collection, reporting, and analysis in business research Understanding Business Research offers a comprehensive introduction to the entire process of designing, conducting, interpreting, and reporting findings in the business environment. With an emphasis on the human factor, the book presents a complete set of tools for tackling complex behavioral and social processes that are a part of data collection in industry settings. Utilizing numerous real-world examples throughout, the authors begin by presenting an overview of the research process, outlining key ideas relating to the business environment, ethics, and empirical methods. Quantitative techniques and considerations that are specific to business research, including sampling and the use of assessments, surveys, and objective measures are also introduced. Subsequent chapters outline both common and specialized research designs for business data, including:

• Correlational Research
• Single Variable Between-Subjects Research
• Correlated Groups Designs
• Qualitative and Mixed-Method Research
• Between-Subjects Designs
• Between-Subjects Factorial Designs
• Research with Categorical Data Each chapter is organized using an accessible, comprehensive pedagogy that ensures a fluid presentation. Case studies showcase the real-world applications of the discussed topics while critical thinking exercises and Knowledge Checks supply questions that allow readers to test their comprehension of the presented material. Numerous graphics illustrate the visual nature of the research, and chapter-end glossaries outline definitions of key terms. In addition, detailed appendices provide a review of basic concepts and the most commonly used statistical tables. Requiring only a basic understanding of statistics, Understanding Business Research is an excellent book for courses on business statistics as well as business and management science research methods at the graduate level. The book is also a valuable resource for practitioners in business, finance, and management science who utilize qualitative and quantitative research methods in their everyday work.

Inhalt

Preface xiii

Part I: Overview of the Research Process 1

1 Research and Business 3

Introduction 4

Why is Understanding Research Methods so Important? 4

The Role of Science in Business and Everyday Life 4

The Scientific Method 5

Brief History of the Science of Behavior in the Workplace 6

Bacon's Legacy 10

Other Important Historical Figures 10

Assumptions of Science 12

Requirements for Scientific Research 13

Chapter Summary 18

Chapter Glossary for Review 20

References 21

2 Ethics and Research 23

Introduction 23

What is Ethics? 24

Approaches to Ethical Analysis 26

Making Ethical Decisions 29

Ethical Business Research 30

Components of an Ethical Research Plan 32

Research in Action: Ethical Dilemmas 37

Chapter Glossary for Review 40

References 40

3 The Foundations of Research 41

Introduction 41

The Hypothesis in Research 42

Types of Hypotheses 46

Measurement 52

Reliabi…