Hybrid Value Creation a phenomenon also known under different terms such as Product Service Systems, Dematerialization, and Servitization" is a catalyst for fundamental transformation of individual firms and whole economies. Vivek K. Velamuri defines Hybrid Value Creation as the process of generating additional value by innovatively combining products (tangible component) and services (intangible component). He provides a systematic assessment of the state-of-the-art in the field and identifies empirically-derived strategies for hybrid value creation. The work helps practitioners, irrespective of the industry they are in, to come to grips with understanding the dynamics of hybrid value creation.

Systematic Assessment of the State-of-the-art Includes supplementary material: sn.pub/extras

Autorentext
J.-Prof. Dr. Vivek K. Velamuri is the Schumpeter Junior Professor of Entrepreneurship and Technology Transfer at HHL Leipzig Graduate School of Management.

Inhalt
Systematic Literature Review.- Hybrid Value Creation.- Empirical Study.- The Four Clusters of Hybrid Value Creation. The Cluster of Embedded products.- The Cluster of Solutions.